Marketing Counsel

3 days ago


Remote, India HighLevel Full time

**Title**:Marketing Counsel

**Location**: Remote India

**Reports To**: VP, Legal

**Schedule**:12Noon -9PM \u007C Mon-Fri

**About HighLevel**:HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

**Our Customers**:HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors**.**

**Scale at HighLevel**:We work at scale; our infrastructure handles around 3 Billion+ API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

**Job Overview**

**Who You Are**:

- Highly knowledgeable on global marketing and advertising laws and consumer protection regulations
- Strategic and creative thinker with strong business savvy
- Confident, personable counselor with proven ability to simplify complex legal issues and offer actionable compliance guidance to non-lawyers
- Experience handling FTC investigations and civil investigative demands
- Ability to appreciate business objectives and implement streamlined, frictionless compliance processes
- Strong project management skills
- Excellent communicator; ability to clearly articulate risk exposures and simple solutions in a fast-paced, product-driven environment
- Experience presenting and training large audiences on marketing and advertising rules
- Strong leadership skills, work ethic, and excellent judgment
- A good sense of humor and a passion for helping the business succeed

**What You Will Do**:

- ** Legal Review of Marketing Campaigns**: Conduct comprehensive legal reviews of marketing materials, advertising campaigns, and promotional content to ensure compliance with relevant laws, such as the FTC Act, CAN-SPAM Act, GDPR, and COPPA.
- ** Social Media and Digital Advertising Compliance**: Advise on social media policies, influencer agreements, and digital marketing practices, ensuring adherence to guidelines on endorsements, disclosures, and data usage.
- ** Consumer Protection and Claims Substantiation**: Evaluate advertising claims, disclosures, and marketing materials to ensure compliance with consumer protection laws, including truth-in-advertising requirements and claims substantiation.
- ** Cross-functional Collaboration**: Partner with marketing, product, and compliance teams to implement marketing campaigns that align with legal standards while achieving business objectives.
- ** Contract Drafting and Negotiation**: Draft, review, and negotiate marketing-related agreements, including sponsorship, influencer, and endorsement contracts, as well as co-branding and licensing agreements.
- ** Data Privacy in Marketing**: Ensure compliance with data privacy regulations in marketing practices, including consent management, data collection, and use, particularly for targeted advertising and digital tracking.
- ** Policy Development and Training**: Develop, update, and communicate internal policies regarding advertising, marketing practices, and social media use. Conduct training for marketing teams on compliance matters.
- ** Regulatory Monitoring and Reporting**: Stay up-to-date on relevant legal trends and regulatory changes affecting marketing and advertising practices, and advise the organization on required adjustments.

**What You Bring**:

- ** Education**: JD degree from an accredited law school; active license to practice law in [relevant jurisdiction].
- ** Experience**: Minimum of 4 years of experience in marketing and advertising law, ideally within a corporate or in-house legal setting or a law firm.
- ** Knowledge**: Strong knowledge of laws and regulations governing marketing and advertising, including intellectual property, consumer protection, and digital advertising.

**Skills**:

- Excellent written and verbal communication skills, with the ability to explain complex legal issues to non-legal stakeholders.
- Proven ability to develop practical, business-oriented solutions to complex legal challenges.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Experience working in a fast-paced environment and supporting cross-functional teams.
- Familiarity with data privacy laws and their impact on marketing practices is a plus.

**Key



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