Marketing Planning

3 weeks ago

Bengaluru Karnataka, India Locus.sh Full time

**Who are we?**
- Locus.sh is a leading-edge technology company dedicated to solving the most challenging problems in logistics and supply chain. Our ambition? To revolutionize the supply chain realm through cutting-edge technology, enabling smarter, automated decision-making. From dispatch management and carrier orchestration to route optimization and real-time insights, our solutions are designed to enhance efficiency, consistency, and transparency in operations.

**Our Journey and Impact**:

- Since our inception in 2015, with the backing of esteemed investors like GIC Singapore, Qualcomm Ventures, Tiger Global, and Falcon Edge ($80M raised so far), we've embarked on a global mission to redefine logistics. Our technologies have empowered giants like Unilever, Nestle, and The Tata Group, facilitating over 1 billion deliveries across 30+ countries. The result? A staggering $288 million in cost savings, a 12 million tonne reduction in CO2 emissions, and an unwavering 99.5% SLA adherence.

**Our Global Footprint**:

- Based in Bangalore, India, our reach extends across the Americas, Southeast Asia, the Middle East, and beyond. As a vibrant team of 170+ visionaries, we're on an exhilarating growth trajectory.

**Traits We Value**:
**Global**:You possess a global mindset, understanding and appreciating diverse cultures and market nuances. You're adept at thinking beyond borders and appreciate the vast opportunities that a worldwide perspective brings.

**Unrelenting**:You display unmatched perseverance and commitment in everything you do. Challenges invigorate you, and you are determined to overcome obstacles with innovative solutions.

**Intelligent**: You consistently demonstrate sharp analytical thinking and astute problem-solving capabilities. You're quick to grasp complex concepts and can effectively communicate intricate ideas.

**Dynamic**:Adaptable and agile, you thrive in fast-paced environments. You're always prepared to pivot your strategies and approaches based on evolving business needs and market shifts.

**Exact**:Precision and attention to detail define your work ethic. You value accuracy and are committed to delivering results that reflect the highest standards of excellence and reliability.

**Why Locus?**

**Impact**: Play a pivotal role in sculpting the future of global supply chains.

**Innovation**:Thrive in an ecosystem that celebrates new ideas and bold thinking.

**Well-being**: Benefit from a comprehensive health insurance policy, ensuring peace of mind for you and your loved ones.

**Flexibility**:Enjoy autonomy over your time off, empowering you to manage work-life harmony effectively.

At Locus, leadership and ownership are not just roles but the essence of our culture. If you're driven by the prospect of leaving a lasting legacy through transformative technology, we invite you to embark on this journey with us.

**Marketing Planning & Operations**

The Marketing Planning & Operations function at Locus is the central pillar of the MCG team that orchestrates and enables the entire MCG organisation to scale and efficiently deliver business outcomes across all MCG subfunctions. They will do this through business aligned planning, building and managing processes, technology tools and the spcialised skills to support marketing execution and governance. The role is responsible for these key pillars - 1) Marketing AOP planning 2) Marketing Operations - Budget, Data and Performance (measurement, management and improvement) 3) Segmentation 4) Marketing Automation ( tools and technologies to enhance marketing efficiency and efficacy). These pillars represent the specialised skills, expertise, processes and platforms that are the central foundation to an effective global marketing function and are key to our overall success.

**AREAS OF RESPONSIBILITY (Key Activities)**

**PERFORMANCE METRICS**

**Strategic Planning**

Delivery of planOrchestrating the annual marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing’s goals are aligned with sales and product objectives, and that each function’s contribution to the plan is coordinated and aligned to help achieve business objectives.**Cross Functional Projects**

Timely delivery of projectsBe the “owner” of certain cross functional projects.- Ensure key marketing projects are being delivered.- Following up with project owners to ensure they are on track- Developing project plans/workback schedules for multiple projects- Working collaboratively with groups both inside and outside of marketing**Create Scale - processes and agencies**

Processes that work across geographies- Execution of events, projects as neededEvaluate, select and manage vendors- Document processes and help execute as special projects as needed**Marketing operations**

ROI of marketing activities- Budget management- End to end outcome tracking and orchestrating for lead to SAO, website, social and all other metrics perf

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