Marketing Planning

3 weeks ago

Bengaluru, India Locus Full time

Marketing Planning & Operations


The Marketing Planning & Operations function at Locus is the central pillar of the MCG team that orchestrates and enables the entire MCG organisation to scale and efficiently deliver business outcomes across all MCG subfunctions. They will do this through business aligned planning, building and managing processes, technology tools and the spcialised skills to support marketing execution and governance. The role is responsible for these key pillars - 1) Marketing AOP planning 2) Marketing Operations - Budget , Data and Performance (measurement , management and improvement) 3) Segmentation 4) Marketing Automation ( tools and technologies to enhance marketing efficiency and efficacy). These pillars represent the specialised skills, expertise, processes and platforms that are the central foundation to an effective global marketing function and are key to our overall success.



AREAS OF RESPONSIBILITY (Key Activities)


PERFORMANCE METRICS

Strategic Planning

Delivery of plan

Orchestrating the annual marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing’s goals are aligned with sales and product objectives, and that each function’s contribution to the plan is coordinated and aligned to help achieve business objectives.

Cross Functional Projects

Timely delivery of projects

Be the “owner” of certain cross functional projects.

Ensure key marketing projects are being delivered.

Following up with project owners to ensure they are on track

Developing project plans/workback schedules for multiple projects

Working collaboratively with groups both inside and outside of marketing

Create Scale - processes and agencies

Processes that work across geographies

Execution of events, projects as needed

Evaluate, select and manage vendors

Document processes and help execute as special projects as needed

Marketing operations

ROI of marketing activities

Budget management

End to end outcome tracking and orchestrating for lead to SAO, website, social and all other metrics performance

Creation and implementation processes for Hubspot, SFDC, other marketing tools - manage the process flows

Measurement, analysis and reporting on impact of programs & customer engagement

Creating and maintaining appropriate marketing key performance indicators and ROI models for marketing campaigns and out- of-campaign activities to determine effectiveness

Work directly with CGO to develop compelling presentations to articulate everything from overall marketing strategy, to impact of specific marketing initiatives


Requirement


MBA graduate with 3+ years of experience in B2B marketing preferably in the SaaS / technology space. Preferable experience in field marketing and digital marketing

Understanding of modern transformative marketing practices

Strong aptitude for business planning, strategy formulation and analytics

Passion for conceptualizing and driving change and building new business practices

Proven ability to engage and collaborate with diverse cross-functional groups within and outside the organization

Ability to influence and lead teams without formal authority

Understanding of financial processes and indicators

Strong written and verbal communications skills

Ability to work with diverse and globally distributed teams.

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