Social Media/ Performance Marketing Executive
2 months ago
**Campaign Management**: Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads, Facebook Ads, display networks, and other digital platforms.
- **Data Analysis & Optimization**: Analyze campaign performance data to identify trends, insights, and areas for improvement. Use these insights to optimize campaigns, ensuring maximum ROI.
- **Budget Management**: Manage and allocate marketing budgets effectively across campaigns, ensuring efficient use of resources to meet performance targets.
- **Cross-Channel Strategy**: Develop and implement strategies that integrate various digital channels to create a cohesive and effective marketing approach.
- **Keyword & Audience Research**: Conduct research to identify high-performing keywords and target audiences, refining strategies to better reach and engage potential customers.
- **Collaboration**: Work closely with creative, content, and product teams to align marketing efforts with overall business goals and ensure consistency across all campaigns.
- **Content Creation**: Develop, curate, and manage engaging content for social media platforms, including text, images, videos, and infographics.
- **Social Media Management**: Plan, execute, and monitor social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and others to drive engagement and brand loyalty.
- **Community Engagement**: Interact with followers, respond to comments and messages, and foster a positive online community around the brand.
- **Brand Advocacy**: Identify and engage with influencers and brand advocates to expand the brand's reach and credibility.
- **Trend Monitoring**: Stay updated on the latest social media trends, tools, and best practices, and incorporate them into the overall social media strategy.
- **Collaboration**: Work closely with marketing, design, and content teams to ensure a cohesive brand voice and message across all channels.
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)
License/Certification:
- Digital marketing (preferred)
Work Location: In person
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