Fb Media Buying

5 months ago

Gurgaon, India LetX Full time

**Job Information**:
Industry
- E-commerceWork Experience
- 1-3 yearsCity
- GurgaonProvince
- HaryanaCountry
- IndiaPostal Code
- 122015- Role Overview: As a Facebook Ads Media Buyer, you will be responsible for planning,- executing, and optimizing end-to-end Facebook advertising campaigns for our ecommerce- products. Your primary goal will be to drive targeted traffic, maximize return on ad spend-
- hands-on experience in utilizing Facebook Ads Manager, a deep understanding of the- platform's terminology and jargon, and a proven track record of achieving and exceeding- ROAS targets.
- Develop, implement, and manage comprehensive Facebook advertising strategies
aligned with our ecommerce goals.
- Perform audience research to identify and target relevant customer segments,
utilizing advanced options within Facebook Ads Manager.
- Create compelling ad creatives including images, videos, and ad copy, maintaining
alignment with the brand's identity.
- Monitor and optimize campaign performance using metrics like CTR, CPC, and
conversion rates. Make data-driven decisions to improve campaigns.
- Conduct A/B tests of ad elements, landing pages, and audience segments to refine
campaign performance.
- Collaborate with the creative team to produce captivating content that resonates
with the audience and drives engagement.
- Stay updated with the latest industry trends and Facebook advertising changes to
optimize strategies.
- Generate regular reports detailing campaign performance, insights, and
recommendations.
- Manage advertising budgets effectively to ensure optimal allocation across
campaigns.

**Requirements**:

- Minimum 1 year of hands-on experience managing Facebook ad campaigns for
ecommerce.
- Proven track record of achieving and exceeding ROAS targets in a performance
marketing environment.
- Proficiency in utilizing Facebook Ads Manager and understanding of its features,
terminology, and metrics.
- Strong analytical skills to interpret data, generate insights, and optimize campaign
performance.
- Creative mindset for developing engaging ad creatives that drive customer
engagement and conversions.
- Knowledge of A/B testing methodologies and a willingness to experiment and
iterate.
- Excellent communication skills to collaborate with cross-functional teams and
convey insights.
- High self-motivation, attention to detail, and proactive problem-solving.
- Familiarity with ecommerce industry trends, consumer behavior, and digital
marketing best practices.
- Bachelor's degree in Marketing, Advertising, Business, or related field preferred.

**Benefits**:

- Opportunity to play a pivotal role in driving ecommerce growth in a performance
marketing-first company.
- Flexible work arrangements.
- Ongoing professional development and training.
- Collaborative and innovative work environment.

Note: This hiring is for one of our partner companies Koozo Commerce Private Limited

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