Campaign Executive
7 months ago
**Job Summary**
The campaign executive should have a through experience of digital marketing, product, business process, digital sales, journey, segmentation & shall be able to track KPIs for personalized marketing journey across channels. The campaign executive should have some experience on social media as well.
**Principal Duties/Responsibilities**
- Managing digital objective for assets & cross sell portfolio, working with Campaign team to drive growth, responsible for lead generation & business outcome such as revenues & profits.
- Drive analytics & data science to ensure delivery to drive product specific digital campaigns goals.
- Defining audience/segments based on the analytics to drive personalized campaigns, content & conversations.
- Create, maintain, conduct KPIs reporting across multiple platforms & extract key insights for future digital campaign development & strategies.
- Monitor campaign performance & take calls based on the performance to modify campaign journey.
- Creating reporting & analysis of the digital campaign performance able to recommend short
- & long-term strategy for better results. Required Skills and Knowledge
- Keen to learn new digital tech & marketing stacks.
- Social media marketing knowledge is a must for running basic digital marketing campaigns on social media.
- Have basic knowledge of MS Excel
Bonus Skills
- Domain knowledge of the Banking/NBFC industry
Pay: ₹35.00 - ₹50.00 per month
**Benefits**:
- Health insurance
Schedule:
- Day shift
**Experience**:
- digital campaign: 1 year (required)
Work Location: In person
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