Campaign Executive

3 weeks ago

Mumbai, India FatakPay Full time
Job Description: Campaign Collection Specialist

Location: Marol, Andheri East, Mumbai

Experience: Minimum 2 years as a campaign specialist

Education: Graduate in any discipline

Technical Skills: Experience in digital communication tools, CRM systems, and performance marketing tools

Key Responsibilities:

1. Digital Debt Collection:

- Manage digital outreach campaigns for pre-due and overdue loan customers using SMS, WhatsApp, email, IVR, and in-app notifications.- Create and execute targeted strategies to recover delinquent loans through digital channels.

1. Performance Campaign Management:

- Use performance marketing tools to drive repayment behavior, including automated triggers and reminders.- Monitor the effectiveness of campaigns and optimize them for better results.

1. Technology and Tools:

- Work with CRM systems to segment customer data and create customized communication plans.- Leverage conversational bots and AI-based tools for automated follow-ups and customer interaction.

1. Data Analysis and Reporting:

- Analyze customer behavior and repayment trends to improve communication strategies.- Generate regular performance reports, including recovery rates, click-through rates, and engagement levels.

1. Collaboration:

- Coordinate with the legal, field recovery, and compliance teams for specific customer cases.- Work closely with the marketing and tech teams to enhance digital collection processes.

1. Compliance and Customer Engagement:

- Ensure all digital communication adheres to regulatory guidelines and company policies.- Maintain a customer-centric approach while maximizing recovery efforts.

1. Continuous Improvement:

- Stay updated with the latest tools and trends in digital debt collection.- Propose and implement new strategies to enhance the efficiency of digital collection efforts.

Key Skills and Requirements:

- Experience: Minimum 2 years in digital collections, performance marketing, or related roles in financial services.- Education: Graduate in any discipline.- Technical Skills:- Proficiency in tools for SMS/WhatsApp campaigns, IVR systems, and in-app notifications.- Familiarity with CRM platforms and basic Excel skills for data analysis.- Experience with conversational bots and automation tools is a plus.- Analytical Skills: Strong ability to analyze data and derive actionable insights.- Communication Skills: Fluent in English and regional languages.- Work Ethic: Goal-oriented, innovative, and organized.

Job Perks:

- Competitive salary and performance incentives.- Exposure to cutting-edge technology in fintech digital collections.- Opportunities for professional development and growth.

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