Campaign Executive

4 weeks ago

Mumbai, India FatakPay Full time

Job Description: Campaign Collection Specialist

Location: Marol, Andheri East, Mumbai

Experience: Minimum 2 years as a campaign specialist

Education: Graduate in any discipline

Technical Skills: Experience in digital communication tools, CRM systems, and performance marketing tools


Key Responsibilities:

  1. Digital Debt Collection:
  • Manage digital outreach campaigns for pre-due and overdue loan customers using SMS, WhatsApp, email, IVR, and in-app notifications.
  • Create and execute targeted strategies to recover delinquent loans through digital channels.
  1. Performance Campaign Management:
  • Use performance marketing tools to drive repayment behavior, including automated triggers and reminders.
  • Monitor the effectiveness of campaigns and optimize them for better results.
  1. Technology and Tools:
  • Work with CRM systems to segment customer data and create customized communication plans.
  • Leverage conversational bots and AI-based tools for automated follow-ups and customer interaction.
  1. Data Analysis and Reporting:
  • Analyze customer behavior and repayment trends to improve communication strategies.
  • Generate regular performance reports, including recovery rates, click-through rates, and engagement levels.
  1. Collaboration:
  • Coordinate with the legal, field recovery, and compliance teams for specific customer cases.
  • Work closely with the marketing and tech teams to enhance digital collection processes.
  1. Compliance and Customer Engagement:
  • Ensure all digital communication adheres to regulatory guidelines and company policies.
  • Maintain a customer-centric approach while maximizing recovery efforts.
  1. Continuous Improvement:
  • Stay updated with the latest tools and trends in digital debt collection.
  • Propose and implement new strategies to enhance the efficiency of digital collection efforts.


Key Skills and Requirements:

  • Experience: Minimum 2 years in digital collections, performance marketing, or related roles in financial services.
  • Education: Graduate in any discipline.
  • Technical Skills:
  • Proficiency in tools for SMS/WhatsApp campaigns, IVR systems, and in-app notifications.
  • Familiarity with CRM platforms and basic Excel skills for data analysis.
  • Experience with conversational bots and automation tools is a plus.
  • Analytical Skills: Strong ability to analyze data and derive actionable insights.
  • Communication Skills: Fluent in English and regional languages.
  • Work Ethic: Goal-oriented, innovative, and organized.


Job Perks:

  • Competitive salary and performance incentives.
  • Exposure to cutting-edge technology in fintech digital collections.
  • Opportunities for professional development and growth.


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