Dean Academics

2 weeks ago

Narela Delhi Delhi, India Chanderprabhu Jain Institute of Management & Technology Full time

**Job Summary**:
The Marketing Manager for a college is responsible for developing and implementing comprehensive marketing strategies to promote the college's programs, enhance its brand image, and attract prospective students. This role involves collaborating with various departments to create effective marketing campaigns, managing digital and traditional marketing channels, and analyzing data to measure the success of marketing initiatives.

**Key Responsibilities**:

- **Strategic Planning**:

- Develop and implement a cohesive marketing strategy aligned with the college's goals and objectives.
- Identify target audiences and create targeted marketing campaigns to attract prospective students.
- **Brand Management**:

- Enhance and maintain the college's brand image through consistent messaging and visual identity.
- Develop brand awareness campaigns to highlight the college's unique selling points.
- **Digital Marketing**:

- Utilize SEO and SEM strategies to increase the college's online visibility.
- **Content Creation**:

- Collaborate with content creators to develop engaging and relevant content for various marketing channels.
- Ensure that all marketing materials align with the college's brand guidelines.
- **Event Planning**:

- Coordinate and participate in events such as open houses, campus tours, and information sessions.
- Develop marketing materials for events to showcase the college's offerings.
- **Collaboration**:

- Work closely with admissions, academic departments, and student services to align marketing efforts with enrollment goals.
- Foster relationships with media outlets, community organizations, and other stakeholders.
- **Data Analysis**:

- Use analytics tools to track and analyze the performance of marketing campaigns.
- Provide regular reports and insights to optimize future marketing strategies.
- **Budget Management**:

- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Evaluate the return on investment for marketing initiatives.
- **Market Research**:

- Stay informed about industry trends, competitor activities, and changes in the education landscape.
- Conduct market research to identify new opportunities for the college.

**Qualifications**:

- Master degree in Marketing, Business, or a related field.
- Proven experience in marketing, preferably in the education sector.
- Strong understanding of digital marketing trends and tools.
- Excellent communication and interpersonal skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creativity and innovation in developing marketing campaigns.
- Project management skills with the ability to handle multiple tasks simultaneously.

**Note**: The above job description is a general outline of the responsibilities and qualifications typically associated with the role of a Marketing Manager for a college. Specific requirements may vary depending on the institution's size, goals, and structure.

**Salary**: From ₹40,000.00 per month

Schedule:

- Day shift

**Experience**:

- Higher education teaching: 3 years (required)

Ability to Commute:

- Narela, Delhi, Delhi (required)

Ability to Relocate:

- Narela, Delhi, Delhi: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**
+91 9711337943

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