Social Media Marketing Executive
3 weeks ago
**Job Title**:
Social Media Marketer Specialist
**Job Location**:
Noida
**Job Summary**:
**Key Responsibilities**:
**1. Social Media Management**:
- Manage social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Schedule and post engaging content, including text, images, and videos, to drive audience engagement.
- Monitor and respond to comments, messages, and reviews promptly.
**2. Content Creation**:
- Collaborate with the content team to create visually appealing and engaging posts.
- Assist in brainstorming creative ideas for campaigns, stories, and reels.
- Write captions and select hashtags to increase post visibility.
**3. Analytics and Reporting**:
- Track and analyze social media performance using tools like Meta Business Suite or Google Analytics.
- Prepare basic performance reports, highlighting key metrics such as reach, engagement, and follower growth.
- Use data insights to suggest content and campaign improvements.
**4. Campaign Assistance**:
- Support the planning and execution of social media campaigns.
- Assist with paid social media ads, including setup and monitoring.
- Help with influencer collaborations or partnerships when required.
**5. Research and Trend Analysis**:
- Stay updated on the latest social media trends, tools, and techniques.
- Monitor competitors' activities and suggest strategies to stay ahead.
**Key Skills and Qualifications**:
**Required Skills**:
- Basic understanding of social media platforms and their functionalities.
- Proficiency in tools like Canva, Hootsuite, or similar social media management platforms.
- Strong creative writing and communication skills.
- Analytical mindset with the ability to interpret basic data and metrics.
**Preferred Skills**:
- Knowledge of paid social media advertising (e.g., Facebook Ads, Instagram Ads).
- Basic graphic design or video editing skills.
- Familiarity with tools like Google Analytics or Meta Ads Manager.
**Qualifications**:
- **6 months** of experience in social media marketing or a related field.
- Bachelor’s degree in Marketing, Communications, or a related field (preferred but not mandatory).
- Certifications in Digital Marketing or Social Media Marketing are a plus.
**Key Performance Indicators (KPIs)**:
- Growth in followers and engagement rates.
- Improved reach and visibility of posts.
Pay: ₹5,000.00 - ₹10,000.00 per month
Schedule:
- Day shift
Work Location: In person
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