Brand Planner

6 months ago

Mumbai, India Mullen Lowe Lintas Full time

**Need planner/market researcher (qualitative) with 5 or 5+ years of experience.**

1. Inspirational Creative Brief - The Brand Planner is responsible for providing the strategic direction and inspiration for the creative solution to the Client’s communication need. It is the Brand Planner’s responsibility to create an interesting, distinctive solution which is both strategically sound and creatively fertile (demonstrated by thought starting points). The Brand Planner must write an inspirational brief to encapsulate it and brief the Creative team accordingly.

2. Strategic Persuasion - The Brand Planner must bring to bear their persuasive skills, quality of argument and experience to sell their strategy to their colleagues.

3. Developing and Evaluating Ideas - Inspiration does not stop at the briefing. It is the Brand Planner’s responsibility to feed the creative process with further insight and stimulus and to provide feedback on embryonic ideas to ensure effectiveness. This should be done, wherever possible with the input of first hand creative development research.

4. Impartial Championing of Ideas - The Brand Planner is the one person who must be seen by the client to provide impartial, informed appraisal of the work, from conception to in-market evaluation.

It is the Brand Planner’s role to establish the Client’s strategic yardstick by which the agency’s work is judged. The Senior Brand Planner must ensure the proper use of research (esp. external) in developing and testing the execution and must protect it from ill-founded criticism. After campaign launch, he or she must oversee monitoring of the effectiveness of the execution and must ensure proper interpretation of (tracking and market) results and the implementation of sound conclusions

5. Client Counsel - The Brand Planner is the brand owner - the key point person with the Client for strategy and he/she should provide the Client with upstream advice on how to improve their brands’ competitive advantage. The Brand Planner should be a major contributor to the development of brand plans based on thorough understanding of the market and consumer

6. Context and Channel Solutions - The Brand Planner will provide the strategic inspiration for the context solution and actively seek to promote holistic communication solutions and ensure that a consistent strategy adheres throughout.

7. Problem Biased Thinking’ Champion - The Brand Planner is responsible for actively promoting Lowe’s strategic approach and associated Toolkit and incorporating it into the Agency’s core offering on their accounts.

**Planning Discipline Skills**

1. Creative-Strategic Thinking - The Brand Planner must be able to fully understand the most complex challenges/situations and reduce them to simple solutions. He or she must not get carried away by the theoretical or intellectual but should maintain common sense and clarity.
- Defining the right problem - based on a detailed understanding of the audience and the market context through research expertise
- Insightfully interpreting and illuminating the data
- Developing intuitive hypotheses
- Incorporating wider cultural change and social trends
- Thinking laterally

3. Market Research - The Brand Planner must be able to devise, conduct, analyse, report on and monitor research, objectively, and to be able to challenge or exploit its findings from a perspective built on understanding.

4. Data Analysis - The Brand Planner must know how to interrogate data and find an angle in it; be able to recognise what will be useful to help create interesting, effective strategies and how to translate it into creative stimulus.

5. Anthropology and Futurology The Brand Planner should have a genuine interest in and capacity to generate knowledge about trends and anticipate social movements that their Lowe colleagues can actually use.

6. Brainstorming The Brand Planner must be able to contribute with knowledge and creativity to any brainstorm he/ she may be invited to (outside the direct brand accountability he/ she might have at that point of time) in order to contribute to the overall improvement of all Lowe Lintas brands.

7. Facilitation The Brand Planner must be able to professionally facilitate a brainstorm with flair and energy and lead it to new discoveries by encouraging the best contribution of all participants.

**Salary**: Up to ₹1,200,000.00 per year

Schedule:

- Day shift
- Monday to Friday

**Speak with the employer**
+91 8291228917

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