Brand Planner

4 weeks ago

Mumbai, India Bennett Coleman & Co. Ltd. (The Times of India) Full time
About Bennett Coleman & Co. Ltd. (BCCL)BCCL is a diversified media company with brands across publishing and internet. Established over 180 years ago, Bennett, Coleman & Co. Ltd. has entered the mainstream of Indian life in every possible way and its incisive products are indeed an accurate barometer of the nation today. A prime focus area of BCCL has always been long-term value creation, for all stakeholders. It is this very thought that led to many of BCCL’s business moves and innovations. The company’s vision is to empower readers, listeners, and viewers to achieve their true potential, and enable advertisers to unlock tremendous value. BCCL has always put the interests of its readers first and foremost, and in the process has gone from merely reporting the news, into the role of an activist that believes in empowering citizens and working with them to bring about transformative change.A powerhouse of successful Brands, the group believes in shaping market trends & building a portfolio of innovative brands to be ahead of competition. The company has a large and well diversified portfolio comprising of National and City News, Podcasts-News and Infotainment, Entertainment and Lifestyle News, Business News, Specialized Features. The flagship brand, The Times of India, is the world’s largest circulating English daily & The Economic Times is the world’s second largest circulating English Business daily. BCCL is regarded as one of the most innovative publishing companies. Their unique 'Brand Capital model' is considered amongst the most innovative ideas.‘Finest minds who inspire & drive innovative initiatives, build trust & encourage employees to achieve optimal performance’ is the Hallmark of the leadership team. BCCL is one internally cohesive & disciplined team of people from diverse backgrounds.About the function:

Response is the Sales function of the Company and contributes over 90% to the Company’s top-line. The function has colleagues who are engaged in business planning, business development, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.

About the role:

Times Envelop is the Strategic and Creative arm of Times Response, solving brand communication and business problems through ideas and solutions that leverage the power of integrated media of the Times Group. Times Envelop creates differentiated strategies, translates same into ideas and campaigns that enable brands to achieve their objectives. This is done through a strong understanding of the 3C's - Consumer, Category and Competition. The candidate should be passionate about brand building and ideas and worked across a range brands. Should be adaptive to working in a dynamic environment in a small team, handling multiple brand briefs at the same time, comfortable with power point/excel, creating strategy decks, clued into pop culture, advertising across media, brands and curious about consumers...

Qualification:Should be MBAExperience in brand planning, creative strategy, creative decks.Overall experience should be 6+ yearsLooking for candidates from print media/digital media space only

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