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PPC Executive

1 month ago

Delhi Delhi, India InstaServ India Pvt. Ltd. Full time

**Position: PPC**
**Location: Kirti Nagar**
**Working Days: 5 days**

InstaServ is seeking a skilled PPC Specialist with expertise in managing Google Ads, Facebook Ads, shopping ads, catalogue ads, and lead generation campaigns. As a PPC Specialist, you will be responsible for creating, optimizing, and managing PPC campaigns to drive targeted traffic, generate leads, and maximize conversions for our clients.

**Responsibilities**:

- Create and manage PPC campaigns across Google Ads and Facebook Ads platforms.
- Perform keyword research, ad copywriting, and ad targeting to optimize campaign performance.
- Set up and optimize shopping ads, catalogue ads, and lead generation campaigns to achieve client objectives.
- Monitor campaign performance, analyze data, and provide insights and recommendations for improvement.
- Conduct A/B testing and implement strategies to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Stay updated with industry trends, best practices, and platform updates to ensure effective campaign management.
- Collaborate with the digital marketing team to align PPC strategies with overall marketing objectives and goals.

**Requirements**:

- Proven experience as a PPC Specialist or similar role with a focus on Google Ads and Facebook Ads.
- Strong understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimization.
- Experience in managing shopping ads, catalogue ads, and lead generation campaigns.
- Proficiency in Google Ads and Facebook Ads platforms, including Google Analytics and Facebook Business Manager.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Strong communication and collaboration skills to work effectively within a team environment.
- Ability to work day shifts based in Gurugram.

**Job Types**: Full-time, Permanent

Pay: ₹12,844.40 - ₹44,802.87 per month

**Benefits**:

- Flexible schedule
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Morning shift

Supplemental pay types:

- Shift allowance
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- PPC Campaign Management: 2 years (preferred)
- Google Ads: 2 years (preferred)
- Facebook Advertising: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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