PPC Executive
7 months ago
**Job Summary**
**Responsibilities**:
1. Develop and execute effective performance marketing strategies, primarily focusing on PPC campaigns.
2. Conduct keyword research and competitor analysis to identify opportunities for campaign optimization and expansion.
3. Create and manage PPC campaigns across various platforms, such as Google Ads, Meta, Bing Ads, and other social media advertising platforms.
4. Monitor campaign performance, analyze data, and provide actionable insights and recommendations for continuous improvement.
5. Optimize campaign budgets, bidding strategies, and targeting parameters to achieve maximum return on investment (ROI).
6. Perform A/B testing and conversion rate optimization (CRO) to improve campaign performance and user experience.
7. Collaborate with the creative team to develop compelling ad copy and landing pages that drive engagement and conversions.
8. Stay up-to-date with industry trends and best practices in performance marketing and PPC advertising.
9. Generate regular reports and presentations on campaign performance, key metrics, and trends to stakeholders.
10. Work closely with other digital marketing team members to align performance marketing initiatives with broader marketing strategies.
**Qualifications**:
1. Bachelor's degree in marketing, business, or a related field.
2. Minimum 2 year work experience as a Performance Marketing/PPC Executive or similar role.
3. In-depth knowledge of digital advertising platforms, including Google Ads, Meta Ads, Bing Ads, and social media advertising platforms.
4. Proficient in using analytics tools, such as Google Analytics and other tracking platforms.
5. Strong analytical skills with the ability to interpret data and generate insights.
6. Experience with A/B testing and conversion rate optimization.
7. Excellent communication and presentation skills.
8. Detail-oriented and highly organized, with the ability to manage multiple campaigns
simultaneously.
9. Up-to-date with the latest trends and best practices in performance marketing and PPC
advertising.
10. Google Ads certification is a plus
**Salary**: ₹30,000.00 - ₹35,000.00 per month
Schedule:
- Day shift
Work Location: One location
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