Gm - Market Research & Business Insights

6 months ago

Mumbai, India Vodafone Idea Full time

Job Req ID: 42294- Location: Mumbai, IN- Function: VIBS- About:

- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

**Role**

Market Research and Business Insights

**Job Level/ Designation
General Manager

**Function / Department**

ViBS Marketing

Reporting into the VP and Head of Enterprise Marketing for India

Corp Role

**Location**

Mumbai

**Job Purpose**

Reporting to the VP: Head of Marketing for Enterprise, Vi Business division, as a GM and Sr Research Manager you will play a critical role in driving consumer insights, industry data and market trends to inform product strategy and innovation.

Flexing your expertise to derive actionable insights through both qualitative and quantitative methods, you will be a trusted advisor to Sales, Marketing, and Product Developments and Business Heads for lines of business
- To derive Business Intelligence from Internal and External insights
- Create and execute primary, secondary research based on Qualitative and Quantitative tools
- Create and run Governance around ViBS internal Insight module ( on Customer, Competition, Propositions and Channels/GoToMarket models)
- Feed into Strategic marketing and business planning with the marketing head, LoB Heads and CEBO
- Drive agile insights of enterprise customers and markets to discover potential for new products and propositions, and understand B2B buying behavior, motivators, influencers and needs
- Engage with partners and agencies to drive actionable insights for the organization. Own and nurture analyst and research partner relationships viz., Frost, Gartner, IDC etc and thus influence and establish VIBS as a trusted and valued digital partner in the market

**Key Result Areas/Accountabilities**
- Implement all aspects of the research process including project identification, scoping, development, data collection, analysis, report design, and presentation of findings.
- Using both quantitative and qualitative methods, gather and synthesize customer, competitor, and market data, into scalable quarterly insights reports to inform the product strategy.
- Collaborate, influence, and align with stakeholders and cross-functional teams to evaluate market opportunity and share.
- Establish a proactive schedule of applicable insights to promote understanding of external market forces, trends, technology adoption, competitive activity, and consumer needs.
- Create Research briefs and drive critical inisighting exercises externally via partners, Customer visits and internal business surveys with ViBS organization
- Do the trend analysis and Identify patterns and trends to highlight any shifts
- generate actionable insights for the organization
- Monthly, Quarterly reports and insights modules - timely and accurately

**Core Competencies, Knowledge, Experience**
- Must be certified research and insights specialist with 7-8 years of experience in functional research
- Must possess People skills
- Must be able to multi task.
- Filter and interpret relevant business data

**Must have technical / professional qualifications**
- Strong data and analytical skills.

Role title: Market Research and Business Insights

Function: VIBS

Band: M3

Department:
Reports to: VP and Head
- Enterprise Marketing

Location: Mumbai

Role purpose:
Reporting to the VP: Head of Marketing for Enterprise, Vi Business division, as a GM and Sr Research Manager you will play a critical role in driving consumer insights, industry data and market trends to inform product strategy and innovation.

Flexing your expertise to derive actionable insights through both qualitative and quantitative methods, you will be a trusted advisor to Sales, Marketing, and Product Developments and Business Heads for lines of business
- To derive Business Intelligence from Internal and External insights
- Create and execute primary, secondary research based on Qualitative and Quantitative tools
- Create and run Governance around ViBS internal Insight module ( on Customer, Competition, Propositions and Channels/GoToMarket models)
- Feed into Strategic marketing and business planning with the marketing head, LoB Heads and CEBO
- Drive agile insights of enterprise cus

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