Digital Marketing Professional

2 months ago

Hyderabad, India GetReady4Job Full time

**Job Overview**:
**Job Role**:

- SEO Experts - Position 1
- Google Ad Campaign Manager - position 1
- Digital Marketing META Ads - position 1

**Work Location**:Hyderabad. [ Work from Office ]

**Eligibility Criteria**:

- Bachelor's degree in marketing, advertising, communications, or a related field.
- Relevant certifications in digital marketing are a plus

**Role 1: SEO Experts**
- Develop and implement effective SEO strategies to improve organic search rankings and increase website visibility.
- Conduct comprehensive keyword research to identify valuable search terms and optimize website content accordingly.
- Perform on-page optimization by optimizing website structure, meta tags, headings, URLs, and internal linking to enhance search engine crawlability and user experience.
- Conduct technical SEO audits to identify and resolve website issues affecting search engine visibility, such as broken links, duplicate content, and page load speed.
- Optimize website content, including web pages, blog posts, and landing pages, for targeted keywords and user intent.
- Stay updated with search engine algorithms, industry trends, and best practices to proactively adapt SEO strategies and tactics.
- Monitor and analyze website performance using SEO tools and web analytics platforms to track key metrics, identify areas of improvement, and provide actionable recommendations.
- Develop and execute link building strategies to improve website authority and acquire high-quality backlinks from relevant and authoritative websites.
- Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are implemented throughout the website.
- Prepare regular SEO performance reports, highlighting key metrics, progress, and areas for improvement, and present findings to stakeholders.

**Role 2: Google Ad Campaign Manager**
- Develop and execute effective Google ad campaign strategies across multiple platforms, including Google Ads, Display Network, and YouTube.
- Conduct thorough keyword research and analysis to identify relevant and high-converting keywords for ad targeting.
- Create compelling ad copies, banners, and landing pages that align with campaign objectives and drive user engagement.
- Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for continuous optimization.
- Perform A/B testing to improve ad performance, including ad variations, landing pages, and targeting options.
- Manage campaign budgets, bids, and ad placements to ensure maximum return on investment (ROI) and cost-effectiveness.
- Collaborate with cross-functional teams, including graphic designers, content creators, and developers, to create cohesive and impactful ad campaigns.
- Stay up-to-date with industry trends, best practices, and algorithm updates to drive innovation and maintain a competitive edge.
- Conduct competitor analysis and benchmarking to identify opportunities and stay ahead in the market.
- Prepare regular performance reports and present findings to stakeholders, highlighting campaign achievements and areas for improvement.

**Role 3: Digital Marketing META Ads [Lead Generation]**
- Develop and implement lead generation strategies using meta ads across multiple digital platforms, including search engines, social media networks, and display networks.
- Research and analyze target audience behaviors, interests, and demographics to create highly targeted and effective meta ads campaigns.
- Collaborate with cross-functional teams, including content creators, designers, and developers, to create compelling ad copy, visuals, and landing pages that maximize lead generation potential.
- Manage and optimize meta ads campaigns to ensure they meet key performance indicators (KPIs), such as click-through rates (CTRs), conversion rates, and cost per lead (CPL).
- Conduct A/B testing and data analysis to continuously improve the performance of meta ads campaigns and identify areas for optimization.
- Monitor industry trends, competitor activities, and emerging digital marketing techniques to stay updated on best practices and implement innovative lead generation strategies.
- Track, measure, and report on the performance of meta ads campaigns, providing insights and recommendations for future optimization.
- Collaborate with marketing automation teams to integrate lead generation efforts into nurturing workflows and ensure a seamless lead management process.
- Stay informed about relevant industry regulations and ensure compliance with data privacy and advertising standards.

**Salary**: 2.40 LPA - 4.80 LPA [Based upon knowledge, Skill and Experience]

**Job Types**: Full-time, Regular / Permanent, Fresher

**Salary**: ₹240,000.00 - ₹480,000.00 per year

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement

Schedule:

- Day shift
- Fixed shift
- Morning shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Hyderab

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