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Social Media Executive- Ecommerce
7 days ago
**Department: Brand Marketing**
**Job Type: Full-Time (Work from Office)**
**Location: Bangalore**
**Experience: 1- 2 Years**
**ROLES & RESPONSIBILITY**:
**Strategy Development**:
- Develop and execute social media strategies aligned with overall marketing objectives and brand identity.
- Identify key target audiences and tailor content to effectively engage and resonate with them.
- Stay abreast of industry trends and competitor activities to continually refine and optimize strategies.
**Content Creation and Management**:
- Create compelling and visually appealing content (including but not limited to images, videos, and copy) for various social media platforms such as Instagram, YouTube, Snapchat, Linkedin, Pinterest, etc.
- Plan and schedule content calendars to ensure consistent and timely posting.
**Campaign Execution**:
- Plan and execute social media campaigns (including promotions, contests, influencer partnerships, etc.) to drive user engagement, traffic, and conversions.
- Collaborate with cross-functional teams (e.g., marketing, sales, product development) to integrate social media initiatives with overall business objectives.
**Performance Analysis and Reporting**:
- Monitor and analyze key performance metrics (e.g., reach, engagement, conversion rates) to assess the effectiveness of social media efforts.
- Generate regular reports summarizing campaign results and provide actionable insights for continuous improvement.
**SKILLS & EXPERIENCE**:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Proven experience of at least 1 year in social media management, preferably from an e-commerce industry.
- Strong understanding of social media platforms, algorithms, and analytics tools.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for storytelling and visual aesthetics.
- Ability to work independently and collaboratively in a fast-paced environment.
- Detail-oriented with strong organizational and time management skills.
- Familiarity with e-commerce platforms and digital marketing principles is a plus.
Pay: ₹400,000.00 - ₹500,000.00 per year
**Benefits**:
- Health insurance
- Paid sick time
- Provident Fund
Schedule:
- Day shift
- Monday to Friday
- Rotational shift
- Weekend availability
**Education**:
- Bachelor's (required)
**Experience**:
- Strategy Development: 1 year (preferred)
- Campaign Execution: 1 year (preferred)
- Performance Analysis: 1 year (preferred)
- Ecommerce marketing: 1 year (required)
- Social media marketing: 1 year (required)
- Content management: 1 year (required)
Work Location: In person
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