Analytics Translator

2 weeks ago

Mumbai Maharashtra, India Colgate-Palmolive Full time

No Relocation Assistance Offered
Job Number #164606 - Mumbai, Maharashtra, India

**Who We Are**

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

**About Colgate-Palmolive**:
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions

If this is how you see your career, Colgate is the place to be

Our diligent household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has supplied to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day

**The Experience**

In today’s dynamic analytical / technological environment, it is an exciting time to be a part of the Analytics team at Colgate. Our highly insight driven and innovative team is dedicated to driving growth for Colgate Palmolive in this constantly evolving landscape.

What role will you play as a member of the Colgate’s Information Technology team?

**JOB PURPOSE**:
**Be a core member and chip in to building an outstanding Marketing Analytics practice and elevate the impact of Analytics on APAC business.**

The Marketing analytics Manager must focus on development of the analytics framework, delivery of marketing analytics programs and drive implementation of insights along the entire chain of the Marketing/IBE process.

This role must bring to life analytics along the IBE measurement process, work with the IBE team as key partners and deliver insights to make our IBE investments work more impact fully for the business. Key objective of the role is to translate analytics for business value creation.

**CORE RESPONSIBILITIES**:

- Partner commercial teams to translate Marketing analytic solution to actionable insights
- Drive cross market findings from on going MMM program and deliver META insights
- Work with data engineers and Data science team to support standardization and streamlining of operations in marketing analytics programs like MMM
- Integrate MMM and Performance marketing analytics to create comprehensive view on business impact
- Drive setting up of analytics framework beyond MMM programs and help IBE team drive Media tactics better - Integration with content and digital optimisation metrics
- Build findings with Digital partners and drive implications for Colpal - analytics partnership with Facebook, Google, Tik Tok, etc.
- Stay on top of new trends and platform development e.g. Attention Analytics
- Build Test and learn analytics, work with Digital teams on A/B testing approaches
- Create and translate analytic frameworks for new areas - Ecomm, CRM
- Build a practice of Media simulations in APAC and test and learn hypothesis
- Drive building of reporting dashboard for marketing analytics as required

**KEY INTERNAL AND EXTERNAL CUSTOMERS**
- IBE, Digital, Brand teams
- Global Analytics team, GIT
- 3rd party agencies - Analytics, Digital, Media

**EDUCATION AND FUNCTIONAL EXPERIENCE REQUIRED**
- 7 years+ of relevant Analytics and Insights experience
- Extensive experience in translating MMMs, media effectiveness measurement programs into actionable insights
- Experience in Digital media analytics with exposure to media effectiveness measurement
- Experience in advertising/ content measurement an added benefit
- Must have strong background in analytics/Insights / Media/ Digital agencies or in inhouse analytics translator role
- Experience in bridging, translating commercial needs into an analytical solution, brief/support data science team in creating the right solution
- Strong analytical, analysis skills working with both structured and unstructured datasets
- Experience in setting up Marketing analytics dashboard an added advantage.
- FMCG experience and Asia Pacific experience an added benefit

**WHAT YOU CAN EXPECT AT COLGATE-PALMOLIVE**:

- Be part of a world world-class multinational organization living in a culture of growth and innovation
- Work with colleagues across Asia Pacific and partner with teams across the region and globall

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