Area Sales Officer

Job Description - For Field Staff

JOB OBJECTIVE: MAXIMISE SALES OF PRODUCTS MARKETED BY PALM INTERNATIONAL.
- General:
1. Promote sales of agriculture products marketed by PI/SSI
2. Help building up brand image.
3. Achieve & Maintain legitimate share of the market in each product.
4. Develop & maintain happy relationship with all customers.
5. Maintain healthy market conditions by wide distribution & dealer co-operation.
6. Develop new markets & explore new sales outlets. Select new dealers And verify credit worthiness of new dealer before any recommendation for credit is made.
7. Achieve targets set for the territory by-product by-month.
8. Carry out field demonstration of existing and new products and other Planned sales promotion activities. Maintain liaison with research station. Government department and agricultural universities.

9. Train distributors salesman and co-ordinate their activities for fulfillment of Company objectives.

10. Keep office informed of competitors.
11. Advise office on possibilities of marketing new products.
12. Keep office appraised of all Government purchase programmers and subsidies of the various State Government.
13. Keep office informed of local economic, political agriculture and social trends, which may have impact on agricultural products marketing, immediately or in the near future.
- Specific Duties on market coverage-Tour:
1. Prepare a master itinerary of the territory for the following month for approval by

Supervisor /Manager on or before the 25th of the month preceding the month.
2. Plan tour programmer for the month to ensure personal 25" territory coverage in the month and 260 days in a year
3. Visit all distributors/dealers in the territory.
4. Prepare a list of progressive farmers in the territory for milling of sales literature directly of farmers.
5. Check distributors/dealer Inventory to ensure proper rotation of stock. The "first in out" principle should be followed in regard to all products.
6. Organize seminars/farmers meeting and secure maximum participation of distributors/ dealers and progressive farmers in such meetings.
- Market Coverage - Sales

1. Plan sales according to targets set.
2. Sell completes range of products according to demand.
3. Try to build up one month's inventory of all products at the distributors level and three

Weeks inventory at the dealer level.
4. Motivate retailers to actively sell products at correct prices.
5. Motivate distributors in participate in co-operative advertising in local new papers.
6. Contact Government and institutional bodies for necessary Recommendation and propagation of efficacy of Pl products.
7. Where necessary, arrange local distributors/dealer meeting in accordance with H.O.

Instructions.
8. Contract all progressive farmers and Institutional customers in each Territory for better assessment of their requirements and for proper Servicing through distributors of directly through the H.O.
- Market Coverage - Customers Service:
1. Ensure correct stock rotation at all levels.
2. Take prompt action on quality complaints and train the distributor/Dealers' Salesman to do the same.
3. Take note of complaints like unadjusted credit notes, overdue pending orders and follow these up with office for quick settlement.
4. Follow-up outstanding accounts and collect outstanding as per office instructions.
5. Arrange quick clearance of documents by dealers within specified time.
- Market Coverage - Advertising and Sales Promotion.

1. Ensure that all advertising material are properly used.
2. Arrange effectively and judicious display of all advertising material and products to effectively attract consumer attention.
3. Involve fully the distributors/dealers in our co-operative advertising programmed.
4. Recommend to office prominent location for Wall - Paintings, posters, etc. approved by H.O, get wall printing up without any delay
5. Ensure that distributors / dealers participate in local melas and actively take part in at least two melas per year.
- Market Coverage Competitors Activities

1. Collect Market information on competitors activities. a. Stock in market-growth decay. b. Advertising and promotional activates-collect specimens and forwards these to the office c. Special sales drive and result thereof. d. Introduction of new products-quality, price etc., the market reaction. Send a sample of new products with price information to the office.
2. Assess competition in the territory and suggest effective action to forestall competitors efforts
3. Watch out for infringement of PI trade mark and submit in such cases complete reports

Providing details of manufacturers name, address, trade terms and submit at least two samples by two separate cash memos.
- Reporting:
1. All orders, performance reports and other routine daily reports are to be mailed within the time specified below. a. Weekly Summary Report to be mailed every Saturday. b. Monthly expense report should reach by 5th of every month c. Weekly tou