Digital Analytics-ab Testing

2 weeks ago

Hyderabad, India DAZN Group Full time

**Job Title**:

- Digital Analytics-AB Testing**Location**:

- Hyderabad, India**Schedule**:

- Full-Time, Permanent**Team**:

- 61-416 - Technology - Hyderabad**Department**:

- A - Dept HM uses to open req**What's your new role about?**:

- We are seeking a talented Business Analyst with expertise in AB Testing to join our team at DAZN. In this role, you will work closely with cross-functional teams to analyze data, identify opportunities for optimization, and drive data-driven decision-making through AB testing. You will be responsible for executing, analyzing and reporting on AB tests, and developing insights that lead to actionable recommendations for the business.

**Key Comptenecies**:

- Collaborate with stakeholders to identify and prioritize optimization opportunities through AB testing
- Develop and execute AB testing plans, including test design, sample sizing, and statistical analysis
- Analyze AB test results and provide actionable recommendations to improve user experience, increase conversion rates, and drive business goals
- Develop insights and reports on customer behavior, marketing campaign effectiveness, and other key metrics
- Monitor and analyze website traffic and engagement metrics to identify trends and opportunities for optimization
- Work with cross-functional teams to implement testing plans and track progress against goals
- Communicate test results and insights to key stakeholders in a clear and concise manner
- Keep up-to-date with industry trends and best practices related to AB testing and data-driven decision-making

**Good to Have**:

- 2+ years of experience in AB testing, website optimization, or a related field
- 8-10 Years of overall experience with Product/Business analysis
- Strong analytical skills and experience using tools such as Excel, SQL, and Tableau to analyze and visualize data
- Experience with AB testing platforms such as Optimizely, Google Optimize, or similar
- Ability to communicate complex data insights in a clear and concise manner to stakeholders
- Excellent organizational and project management skills, with the ability to prioritize and manage multiple projects simultaneously
- Strong attention to detail and ability to work independently as well as in a team environment

**Here's a little more about us**:

- At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So if you want to push boundaries and make an impact, DAZN is the place to be.
- As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
- If you're ambitious, inventive, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
- Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
- We look forward to hearing from you.

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