Senior Analyst, Digital Analytics

2 weeks ago


Hyderabad, Telangana, India Synchrony Full time

Job Description:

Role Title: Senior Analyst, Digital Analytics (L08)

Company Overview:

With roots in consumer finance that trace back to 1932, Synchrony is a leader in consumer credit and promotional financing, providing a range of products for a diverse group of national and regional retailers in USA, including main street mainstays, local merchants, manufacturers, buying groups, industry associations, and healthcare providers.

Synchrony International Services Pvt. Ltd. is recognized as #5 among India's Best Companies to Work. Each year, Great Place to Work identifies India's 100 Best Companies to Work For (with employee strength more than 500) through an objective and rigorous workplace culture assessment process.

Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.

Role Summary/Purpose:

Senior Analyst, Digital Analytics (individual contributor) role is a part of India Analytics Hub (IAH). Our Analytics team comprises of data analysts who focus on improving customer/product/digital/ journey experience etc. and growth by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives.

The role will include clear understanding of Digital feature or marketing platform and define its success through key performance Indicators. Provide data elements to be captured and validate in test environment, post the launch provide performance reporting and insights backed by data resulting in enhancement of customer experience on Synchrony Platforms. The model candidate must be passionate about data & analytics , knows the story and keen on learning new technologies.

Key Responsibilities:

  • Leverage Data and Analytical tools to create and track metrics which reflect state of the business.
  • Partner closely with Technology, Agile and business teams to identify Critical, Primary and Secondary KPI's to measure on platforms or products.
  • Adherence to timely delivery, accuracy and documentation in line with Audit Procedures.

Required Skills & Knowledge:

  • 0-2 years of Analytics experience in SQL or SAS with proven & hands-on ability to write and execute queries, in addition to Adobe or Google Analytics knowledge.
  • Basic Understanding of Core Concepts and Metrics in Retail Finance
  • Ability to articulate analysis outcomes into findings and recommendations.

Desired Skills & Knowledge:

  • 0-2 years of analytics experience in Financial Services Industry.
  • Working experience in Data visualizations tools such as Tableau to drive insights.

Eligibility Criteria:

  • Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 0-2 years of hands-on relevant Analytics experience. Minimum 2-4 years of relevant work experience in lieu of specified degree.

Work Timings:

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants:


• Understand the criteria or mandatory skills required for the role, before applying


• Inform your manager or HRM before applying for the role on Workday


• Ensure that your professional profile is updated (fields such as education, prior experience, skills) and it is mandatory to upload your updated resume (Word or PDF format)


• Must not be any corrective action plan (First Formal/Final Formal, PIP)


• L04- L07 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible


• L08 Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible


• L04 + Employees can apply

Grade/Level: 08

Job Family Group:

Data Analytics

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