Digital Marketing Executive
1 month ago
**Key Responsibilities**:
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Conduct keyword research and web statistics reporting.
- Monitor and evaluate online media campaigns to keep them fresh and effective.
- Analyze and report on performance metrics using Google Analytics, and other analytical tools to measure campaign ROI.
- Collaborate with the design and development teams to create landing pages and optimize user experience.
- Stay up to date with industry trends and technology developments.
**Qualifications and Skills**:
- Bachelor’s degree in marketing, Business, or related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Strong understanding of digital marketing concepts and best practices.
- Knowledge of web analytics tools (e.g., Google Analytics, SEMrush).
- Proficiency in marketing automation tools and CRM systems.
- Creative and strategic thinking skills.
- Excellent communication and interpersonal skills.
**Preferred Skills**:
- Experience in content creation and graphic design is a plus.
- Knowledge of HTML, CSS, and WordPress.
- Certification in Google AdWords or Analytics is an advantage.
**Job Types**: Full-time, Fresher
Schedule:
- Day shift
- Monday to Friday
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
**Location**:
- Pimpri, Pune, Maharashtra (preferred)
Work Location: In person
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