Brand Marketing Executive
3 weeks ago
Organisation Unit
- Marketing
- Job posted on
- Mar 01, 2024
- Employee Type
- Full Time
- Experience range (Years)
- 0 - 2 years
**Group Company**: HealthifyMe Wellness Private Limited
**Designation**: Brand Marketing Executive
**Office Location**: Bangalore (India)
**Position description**:
**Key Responsibilities**:
- Support the development and execution of brand strategies and marketing plans.
- Manage campaigns on platforms like Google Ads, Facebook Ads, as well as programmatic and affiliate platforms.
- Utilize analytical tools to monitor, evaluate, and report on campaign performance.
- Use data-driven insights to identify opportunities for campaign optimization and growth.
- Collaborate with cross-functional teams to ensure campaigns are aligned with brand guidelines and business objectives.
- Provide creative input on marketing materials and campaign concepts.
- Assist in budget management and allocation for various marketing activities.
- Conduct market research to stay updated on industry trends and competitor offerings.
**Qualifications**:
- Bachelor's degree in Engineering, Marketing, or related field OR MBA in Marketing and Communication with 0-2 years of experience.
- Strong understanding of Google Ads, Facebook Ads, and exposure to other advertising platforms such as programmatic and affiliate marketing.
- Exceptional analytical skills with a strong understanding of Microsoft Excel. Knowledge of SQL is a plus.
- Ability to provide creative input and innovative ideas.
- Excellent communication and interpersonal skills.
- Ability to work in a fast-paced, startup environment.
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