Performance Marketer Telegram Ads

1 month ago

Haryana, India Ruby Labs Full time

**About us**:
**About the role**:
We are seeking a specialized Telegram User Acquisition Manager to drive subscriptions for our web-based products across three brands within our holding company. We are specifically looking for a professional with extensive experience in Telegram advertising, as we value the depth of expertise that comes from long-term focus on a single platform. This role requires mastery of Telegram's unique features and advertising capabilities to effectively attract and convert subscribers.

**Key Responsibilities**:

- ** ROI Maximization**:

- Develop and implement strategies to continuously improve return on ad spend (ROAS) on Telegram
- Identify opportunities for scaling successful campaigns while maintaining or improving efficiency
- ** Data Analysis and Insights**:

- Conduct in-depth analysis of Telegram campaign performance metrics
- Collaborate closely with the data team to leverage reports and data tools
- Use data-driven insights to inform strategy and tactical decisions
- ** Campaign Structure and Optimization**:

- Design and implement optimal campaign structures on Telegram
- Continuously test and refine ad creatives, targeting, and bidding strategies
- Conduct A/B testing to improve campaign performance and identify scaling opportunities
- ** Telegram-Focused Management**:

- Oversee and optimize user acquisition efforts exclusively on Telegram
- Allocate budget effectively based on performance and potential
- Stay updated on Telegram platform changes and new features, adjusting strategies accordingly
- ** Strategy Development**:

- Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets for Telegram campaigns
- Develop comprehensive user acquisition strategies aligned with company objectives
- Continuously adapt strategies based on performance data and market trends
- ** Market Research**:

- Stay abreast of industry trends, Telegram platform updates, and best practices in user acquisition
- Identify and evaluate new acquisition methods within Telegram
- ** Cross-functional Collaboration**:

- Partner with the data team to leverage insights and improve decision-making
- Collaborate with creative producers to ensure ad creatives align with performance goals
- Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts

**Qualifications**:

- ** Experience**:

- Minimum 2 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products
- Proven track record in Telegram advertising at scale, focusing on lead generation, performance marketing, and conversion optimization
- ** Platform Expertise**:

- Deep understanding of Telegram's advertising platform and features
- Extensive experience driving leads and conversions through Telegram ads
- ** Analytical Skills**:

- Strong analytical skills with proficiency in UA analytical tools and techniques, particularly those relevant to Telegram
- Advanced skills in performance measurement and optimization within Telegram's ecosystem
- Ability to analyze complex datasets, generate insights, and make data-backed decisions
- ** Strategic Thinking**:

- Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations
- Strategic thinker with a performance and ROI-driven approach
- Capable of developing and implementing effective lead generation strategies
- ** Project Management**:

- Ability to take initiative, work independently, and drive projects forward
- Strong organizational skills to manage multiple performance-focused campaigns simultaneously
- Proven track record of achieving goals and meeting timelines in a fast-paced environment
- ** Communication and Collaboration**:

- Excellent interpersonal and communication skills
- Creative content writing ability
- Capable of working effectively in a collaborative environment while maintaining focus on performance goals
- ** Personal Attributes**:

- Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts
- Strong problem-solving and decision-making capabilities
- Adaptable and quick to learn in a dynamic digital landscape

**Location**:
**Benefits**:
Discover the perks of being part of our vibrant team We offer:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- **Company-provided MacBook**: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth

**Interview Process**:

- Recruiter Screening (40 minutes)
- Technical Interview (90 mi

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