Principal Product Marketing

2 weeks ago

Gurugram Haryana, India Simpplr Full time

at Simpplr

Gurugram, India

**Who We Are**:
Simpplr is the leading AI-powered employee experience platform. Organizations use our forward-looking, adaptable products to deliver personalized experiences that inspire and engage their employees. Wherever people work, Simpplr enables them to flourish.

Trusted by more than 700+ leading brands, including Penske, Snowflake, Moderna, Eurostar, and AAA, our customers are achieving measurable improvements in employee engagement, productivity, and accelerated business performance.

Simpplr is headquartered in Silicon Valley, CA with offices in the UK, Canada, and India, and is backed by Sapphire Ventures, Norwest Venture Partners, Salesforce Ventures, and Tola Capital.

**The Opportunity**

As we expand our marketing team to maximize the opportunity in front of us, we are looking for an exceptional addition for a Principal Product Marketing professional, reporting to the Head of Product Marketing. You will be responsible for learning and continuously documenting everything there is to know about our market, buyers, and products. You will position products, create differentiation in the market, and translate product features into benefits that resonate with buyers. You’ll also enable the sales team with training and materials, and the product management team with market perspective to inform the roadmap. Competitive intelligence is where it all starts, and this role will own research on our market, buyer personas, and competitors. As well as being a rounded product marketer, if driving insights from analytics and putting them into action is your passion, this is the role for you.

**Your Job Responsibilities**

**What you will be doing**:

- **Competitive intelligence**:Drive ongoing research on our market, our buyer personas, and our competitors. Mine for insights and synthesize signals from the noise. Document and communicate key learnings on a regular cadence. Work with third-party service providers to conduct win/loss interviews for continuous fine-tuning of our positioning, messaging and sales enablement.
- **Developing meaningful content**: Write deep, compelling content that not only drives leads but also shapes the industry’s perspective. Playbooks, case studies, datasheets, faqs, whitepapers, webinars, presentations, etc. Collaborate with other marketing functions on campaigns and assets that bring product benefits to life for prospects and customers.
- **Launching new products**: Develop and execute go-to-market plans for new products and services. Ensure that we hit the ground running after launch and own product marketing for the complete product and customer lifecycle. Participate in the ideation process and provide market and customer insights to the product management team.
- **Enabling sales**: Build and refine solid product collateral and training materials. Partner with the sales team to understand their processes and develop the tools they need to help win deals.

**What makes you a great fit for the team**:

- You have 5+ years experience in B2B / SaaS SLG marketing.
- Analytics is one of your superpowers. You know how to define and drive the competitive intelligence research agenda on the market, buyer personas, and competitors to derive insights that shape the continuous fine-tuning of our brand positioning, messaging, and sales enablement.
- You have a knack for storytelling, writing, and composition. You should have a track record of creating good, clean copy, and building compelling narratives. You can take complex ideas and make them simple, powerful and consumable. You have the ability to zero in on the simplest and clearest expressions of everything from technical capabilities to value narratives.
- You are a strong public speaker. You can command a room and handle questions and objections with confidence.
- You’re an autonomous producer: You value owning projects and working semi
- autonomously. You can crank out quality deliverables. You can multi-task efficiently and competently under pressure on a significant number of competing priorities.
- You’re wired to think solutions first and features second: The best marketers are always thinking about how to position their product and company
- You’re a strategic thinker who can take a logical approach to shaping the research agenda to understand the market and Simpplr’s best opportunities across segments and buyer types
- You’re a team player and great collaborator - you know how to align with your stakeholders to make things happen
- You’re a critical thinker and love a fast-paced environment. You also like to have fun, think big, and take chances

  • Principal Auditor

    6 days ago

    Gurugram, Haryana, India McDermott Full time

    **Company Overview**: People power our future. That is why advancing a dynamic, inclusive environment, where everyone grows and thrives is critically important to us. Our ingenuity fuels daily life. Together, we’ve forged some of the most trusted partnerships across the energy value chain to make what was once just an idea a reality: laying subsea...

  • Principal

    4 weeks ago

    Gurugram, Haryana, India GAV INTERNATIONAL SCHOOL Full time

    Applications invited for smart, energetic and creative leaders to be a part of the family as the Center Head. We are looking for someone who can initiate, develop and be a part of our quest for excellence in holistic education. To provide effective, dynamic and inspirational leadership in order that every child is able to fulfil their true...

  • Principal Pmt, Timehub, Timehub

    1 month ago

    Gurugram, Haryana, India ADCI - Haryana - D50 Full time

    Bachelor's degree in computer science, engineering, analytics, mathematics, statistics, IT or equivalent - Experience owning/driving roadmap strategy and definition - Experience with feature delivery and tradeoffs of a product - 7+ years of product or program management, product marketing, business development or technology experience - Experience with end...

  • Product Analysis and Design Principal

    4 weeks ago

    Gurugram, Haryana, India S&P Global Full time

    **About the Role**: **Grade Level (for internal use)**: 10 **The Team**: Platforms include post-trade securities, corporate actions processing (IMActions) and Proxy solutions providing single platform trade flow management and custody and investment accounting solution across business lines and geographies. Also, providing end-to-end automation of corporate...

  • Product Analysis and Design Principal

    4 weeks ago

    Gurugram, Haryana, India S&P Global Full time

    **About the Role**: **Grade Level (for internal use)**: 10 **The Team**: Platforms include post-trade securities, corporate actions processing and Proxy solutions providing single platform trade flow management and custody and investment accounting solution across business lines and geographies. Also, providing end-to-end automation of corporate actions and...

  • Product Design Principal

    4 days ago

    Gurugram, Haryana, India BT Group Full time

    **Why this job matters**What you’ll be doing** - 1. Sets the technical direction and product experience vision of the team in line with clear goals and rationales - 2. Operates as an SME within own field of expertise, providing advanced expertise in all aspects of end-to-end experience design, including using storyboards, journey maps, flow diagrams,...

  • Senior Product Marketing Manager

    7 days ago

    Gurugram, India Gateway Search Full time

    We have been retained by a SaaS B2B Tech company to hire a Principal Product Marketing professional, reporting to the Head of Product Marketing.You will be responsible for learning and continuously documenting everything there is to know about the client market, buyers, and products. You will position products, create differentiation in the market, and...

  • Senior Product Marketing Manager

    1 week ago

    Gurugram, India Gateway Search Full time

    We have been retained by a SaaS B2B Tech company to hire a Principal Product Marketing professional, reporting to the Head of Product Marketing. You will be responsible for learning and continuously documenting everything there is to know about the client market, buyers, and products. You will position products, create differentiation in the market, and...

  • Senior Product Marketing Manager

    7 days ago

    Gurugram, India Gateway Search Full time

    We have been retained by a SaaS B2B Tech company to hire a Principal Product Marketing professional, reporting to the Head of Product Marketing.You will be responsible for learning and continuously documenting everything there is to know about the client market, buyers, and products. You will position products, create differentiation in the market, and...

  • Principal Product Analyst

    1 month ago

    Gurugram, India Airtel Digital Full time

    About Us: Airtel is a leading telecom solutions provider in the country with over 350m subscribers. Our endeavour to keep building a value chain for our customers gives us various problem statements to solve for. We as an Organization strongly believe in data driven decision making and thrive on solving complex business problems with Analytics & Data...

  • Principal Product Analyst

    1 month ago

    Gurugram, India Airtel Digital Full time

    About Us: Airtel is a leading telecom solutions provider in the country with over 350m subscribers. Our endeavour to keep building a value chain for our customers gives us various problem statements to solve for. We as an Organization strongly believe in data driven decision making and thrive on solving complex business problems with Analytics & Data...

  • Principal Product Analyst

    1 month ago

    Gurugram, India Airtel Digital Full time

    About Us: Airtel is a leading telecom solutions provider in the country with over 350m subscribers. Our endeavour to keep building a value chain for our customers gives us various problem statements to solve for. We as an Organization strongly believe in data driven decision making and thrive on solving complex business problems with Analytics & Data...

  • Venture Principal

    4 weeks ago

    Gurugram, Haryana, India Shell Full time

    **The Role**: Support companies to fully recognize their value and help them substantially create more value and most importantly capture more value for their shareholders. **Where you fit** Shell Ventures (SV) is Shell's corporate venture capital arm with a global portfolio of more than 100 investments valued and a recent mandate to invest a further...

  • Principal Engineer, VP

    1 month ago

    Gurugram, India NatWest Digital X Full time

    Join us as a Principal EngineerThis is a challenging role that will see you design and engineer software with the customer or user experience as the primary objectiveYou’ll actively contribute to our architecture, design and engineering centre of excellence, collaborating to improve the bank’s overall software engineering capabilityYou’ll gain valuable...

  • Manager- Product Marketing

    6 days ago

    Gurugram, India Mettl Full time

    Manager- Product Marketing Location: GurgaonExperience: 4+ yearsMinimum Qualifications: Graduate with 4+ years of experience/ postgraduate with 2+ years of experience (MBA preferred) About the Role:You will be the product champion from a marketing standpoint for our Psychometric Assessment tools. You’ll play an integral role in product launches, GTM and...

  • Manager- Product Marketing

    6 days ago

    Gurugram, India Mettl Full time

    Manager- Product Marketing Location: Gurgaon Experience: 4+ years Minimum Qualifications: Graduate with 4+ years of experience/ postgraduate with 2+ years of experience (MBA preferred) About the Role: You will be the product champion from a marketing standpoint for our Psychometric Assessment tools. You’ll play an integral role in product...

  • Manager- Product Marketing

    5 days ago

    Gurugram, India Mettl Full time

    Manager- Product Marketing Location: GurgaonExperience: 4+ yearsMinimum Qualifications: Graduate with 4+ years of experience/ postgraduate with 2+ years of experience (MBA preferred) About the Role:You will be the product champion from a marketing standpoint for our Psychometric Assessment tools. You’ll play an integral role in product launches, GTM and...

  • Principal PMT, Timehub, Timehub

    1 month ago

    Gurugram, India ADCI - Haryana - D50 Full time

    DescriptionWant to work on one of Amazon’s most ambitious efforts? Timehub is leading the change to build products that support our global workforce of passionate Amazonians! Oh, and we need to accurately track billions of hours per year to ensure those employees are paid accurately.Timehub is looking for a strong Principal Product Manager, Tech to drive...

  • Principal PMT, Timehub, Timehub

    1 month ago

    gurugram, India ADCI - Haryana - D50 Full time

    DescriptionWant to work on one of Amazon’s most ambitious efforts? Timehub is leading the change to build products that support our global workforce of passionate Amazonians! Oh, and we need to accurately track billions of hours per year to ensure those employees are paid accurately.Timehub is looking for a strong Principal Product Manager, Tech to drive...

  • Product Marketing Manager

    1 month ago

    gurugram, India Skill Ventory Full time

    Roles and Responsibilities Role is for Deputy Manager - Product Marketing Objectives of this role Drive the product-planning processes for cross-functional teams Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective Assess current competitor offerings and seek...