Avp - Growth Hacker

1 month ago

New Delhi, India DMI Finance Full time

Consumer Finance | Job type: Full-Time | New Delhi | Posted: Jul 13th, 2023

No. of Vacancies: 1

Job Reference id: F00047

Responsible for executing data-driven growth & marketing campaigns focusing on key metrics, marketing funnel, and acquisition costs, driving consumer loyalty & monetizing customer base.

**Responsibilities**:
**Monetization & P&L Management**
- Manage the marketing budget across channels and ensure blended CAC is within the target range.
- Drive retention strategies & drive higher DAU, MAU & reduce Churn.
- Responsible for monetization of the customer base by launching new products & business lines e.g., Insurance, Warranty, Affiliate marketing (lead generation model) etc.

**Customer Lifecycle Management (including Loyalty)**
- Maximizing the customer lifetime value by managing the lifecycle & increasing retention
- Increase the X-Sell ratio for both the Credit & Fee products.
- Manage & scale the Loyalty Program for Consumer as well as Dealers.

**Performance Marketing**
- Develop & execute Performance marketing strategies.
- Work closely with the internal team & partners to drive user growth & revenue through various performance marketing channels such as paid search, display advertising, social media.

**End to End Campaign Platform Management**
- Work on the integration of the journeys with the campaign platform
- Perform extensive Campaign Quality Checks/audits & fixes, recording the readings and changes for Audit purpose.
- Validate the campaign flowchart output data to ensure the right target audience is selected for marketing communication using the correct data tables.

**Campaign Development & Deployment**
- Campaign Development & Deployment of Simple, Medium, Complex, Multi-wave, Cross Channel, Real-time Personalized marketing communications & customer life cycle campaigns across multiple channels using campaign tools (WebEngage)

**Design of Experiment based Campaigns & Tracking**
- Solve 3 three problems of Growth Marketing
- Whom to target (Propensity), How to target (Channel) and when (Time) to target for optimizing the CAC for the business.
- Develop the channel mix, testing strategy, plan creative concepts, themes, and price promotions for each campaign by collaborating with internal teams.
- Manage & optimize campaigns to deliver maximum ROI.

**Stakeholder Management**
- Interacting with cross functional teams such as Tech, Product, Credit, Communication & Customer Success to drive the Growth agenda & ensuring correct implementation of all the growth hacks.
- Lead discussions with external stakeholders/ channel partners during engagement calls

**Required Skill**:

- 5-7+ years of relevant proven experience from a numbers-driven and analytical marketing environments - perhaps in an online consumer business (Fintech) or a bank/NBFC
- Strong experience in Growth Hacking, Customer Lifecycle Management & Digital Marketing Campaigns
- Knowledge of Campaign process end-to-end and frontend analytics
- Strong Analytical Skills & business acumen
- Skills: SQL, Advanced Excel including Pivot Tables, R/Python is good to have,

**Educational Qualification**:

- MBA from a reputed institute or Graduate with 5+ years of fulltime experience

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