Qualitative Research Associate

1 month ago

Bengaluru Karnataka, India m360 Research Full time

**Company Description** About m360 Research**: m360 Research is a full-service market research agency specializing in the healthcare space. Our proprietary panels include over 1 million physicians across 75 specialties in addition to substantial communities of allied HCPs, and payers. Founded in 2004, with a strong provenance in technology and innovation, m360 is committed to high quality and actionable insights, underpinned by robust physician verification and ISO certification (9001, 20252, 27001). International fieldwork services are complemented by full service advanced analytics to power data-driven decision making.

**About M3 and Business Unit Mission**:
M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.

M3 Global Research maintains ISO 26362 and 27001 certifications with the highest quality data collection and project management capabilities that cover the spectrum of quantitative and qualitative techniques utilized today. M3 services incorporate all of the most advanced statistical and attitudinal methodologies allowing clients to provide world-class offerings and support services to their end-client customers throughout multiple industry sectors. Due to our continued growth and expansion.

M3 is seeking a Quantitative Fieldwork Coordinator to join our Market Research team.

The Fieldwork Coordinator is responsible for all aspects of recruitment for quantitative and qualitative projects in the US market and assisting the Project Managers in making sure studies are delivered in accordance with the specs given by the client. The Fieldwork Coordinator liaise with other team members to deliver the project, being fully responsible for the sampling and setup aspects of the allocated projects.

The Quantitative Fieldwork Coordinator is one of the key team members in the execution of the quantitative project, and is responsible for field management and sample strategies, and will be accountable for coordinating with respondents and vendors. They will assist with the set-up of the study and other project requirements as needed.
**Job Description** Role Description**
The Associate is a highly motivated, excellent communicator and personable professional that focuses on recruiting market research participants via phone and carry out cold calling to engage new respondents to complete M360 Research projects. The Associate provides high quality customer service to panel members and other research participants by answering questions and resolving enquiries regarding registration, accounts, study participation, compensation, and more.

**Duties and Responsibilities**
**Project Recruitment**:

- Recruit M360 Research panellists via phone and carry out cold calling to recruit respondents on allocated quantitative and qualitative projects
- Carry out online desk research of phone numbers of healthcare professionals and call them to recruit them to participate in market research studies
- Ensure project details are clearly communicated to participants when contacting them over the phone
- Inform the line manager of any recruitment issues, delays and foreseeable problems that can affect the successful delivery of the project
- Provide insightful and relevant feedback on projects feasibility based on gathered market intelligence upon talking to respondents over the phone
- Complete phone screening of recruited respondents for telephone and in-facility interviews
- Ensure qualitative respondents are scheduled and confirmed over the phone
- Ensure confirmation letters and consent forms are sent and complete follow up calls if needed to chase on materials
- Ensure that daily number of calls and strike rate targets are achieved
- Strictly follow phone quality communication parameters and guidelines
- “As part of job responsibilities, you are required to comply with ISO 20252:2019 and ISO 27001 standards”.
- Willing to work in US EST shift, the role requires you to support US. (Shift time 6:00 PM to 3:00 AM IST).

**Panel Engagement**
- Call inactive M360 Research respondents and invite them to reactivate their M360 account
- Panel Support:

- Master and work across multiple systems to investigate, troubleshoot and handle enquiries and complaints and provide appropriate solutions and alternatives
- Effectively work with our US and EU Operations / Project Management team members to resolve project specific issues and acting on behalf of the user while balancing user advocacy and company profitability
- Handle all enquiries according to company policy and expectations in regard to outcomes, time to resolution, and communication standards
- Complete the verification process for newly registered panelists and carry out data quality checks for existing panelists
- Build and maintain strong relationships with the panel members through time

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