Google Ads Intern

8 months ago


Pune Maharashtra, India Innothoughts System Pvt.Ltd Full time

**Campaign Management**: Assist in the setup, optimization, and monitoring of Google Ads campaigns across various platforms including Search, Display, and Video.
- **Keyword Research**: Conduct keyword research to identify relevant and high-performing keywords for ad campaigns, ensuring maximum visibility and reach.
- **Ad Copywriting**: Collaborate with the creative team to develop compelling ad copy that aligns with campaign objectives and targets the intended audience.
- **Performance Analysis**: Analyze campaign performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to identify areas for improvement and optimization.
- **A/B Testing**: Assist in designing and implementing A/B tests to refine ad creative, messaging, and targeting strategies for optimal performance.
- **Budget Management**: Monitor campaign budgets and make recommendations for adjustments to ensure efficient allocation of resources and maximum ROI.
- **Competitive Analysis**: Conduct research on competitor advertising strategies and industry trends to inform campaign optimization and strategic decision-making.
- **Reporting**: Generate regular reports on campaign performance, providing insights and recommendations for optimization to the digital marketing team.

**Qualifications**:

- Currently enrolled in a Bachelor’s or Master’s degree program, preferably in Marketing, Advertising, Business, or a related field.
- Strong analytical skills with the ability to interpret data and draw actionable insights.

Schedule:

- Day shift

Work Location: In person



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