Google Ads Expert Outsourcing
2 months ago
**Key Responsibilities**:
- **Plan, create, and manage Google Ads campaigns** across Search, Display, Video, Shopping, and other networks.
- **Conduct keyword research and analysis** to identify high-performing and relevant keywords.
- **Write compelling ad copy** that resonates with the target audience.
- **Monitor, analyze, and optimize campaign performance** to improve key metrics such as CTR, CPC, CPA, and ROAS.
- **Perform A/B testing** on ad creatives, landing pages, and bidding strategies to maximize campaign results.
- **Set up and monitor conversion tracking** to measure the success of ads.
- **Provide regular reports** on campaign performance, insights, and optimization opportunities.
- Stay up-to-date with Google Ads best practices, algorithm updates, and industry trends.
- Collaborate with marketing, design, and content teams to align campaigns with overall business goals.
**Required Skills & Qualifications**:
- Proven experience as a Google Ads Specialist or similar role, managing large-scale campaigns.
- In-depth knowledge of Google Ads platform, Google Analytics, and other relevant tools.
- Strong understanding of search engine marketing (SEM) and pay-per-click (PPC) strategies.
- Ability to analyze and interpret data to make data-driven decisions.
- Experience with conversion tracking, remarketing, and audience segmentation.
- Excellent communication skills, both written and verbal.
- Certification in Google Ads is a plus.
**Preferred Qualifications**:
- Experience in managing campaigns for [industry-specific knowledge if relevant].
- Familiarity with other paid media platforms such as Bing Ads, Facebook Ads, or LinkedIn Ads.
- Knowledge of landing page optimization and user experience (UX) principles.
**Job Types**: Part-time, Contractual / Temporary, Freelance
Contract length: 3 months
Pay: ₹8,000.00 - ₹10,000.00 per month
Expected hours: No less than 10 per week
**Benefits**:
- Work from home
Schedule:
- Day shift
- Monday to Friday
**Experience**:
- Google Ads: 3 years (required)
Work Location: In person
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