Gm - Cvm Bdm

3 weeks ago

Mumbai Maharashtra, India Vodafone Idea Full time

Job Req ID: 42891- Location: Mumbai, IN- Function: Marketing/Digital- About:

- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

**Strategic**
- Work with the Central Planning Team to Formulate CVM strategy for the respective circle to achieve the objectives of prepaid revenue, through improving ARPU, Churn reduction, increasing Unlimited Pack penetration & Data Unique Users.
- Understanding of customer behaviour patterns though superior analytics and segmentation
- Drive to maximize value extraction from subscriber base. by ensuring relevant customer journeys and experience
- Partner in preparation of circle business plans
- Implement Digital First approach to ensure stronger, more targeted engagement with consumers
- Develop and prioritise customer experience initiatives across market segments to improve NPS, Consideration, Emotional Bonding and Market share
- Input back into central planning team the circle related achievements and challenges to enrich the thinking of the central pool

**Operational**
- Work with the Central Execution Team to deliver new products/ initiatives for the respective circle
- Develop operations framework and team interactions to take care of day to day operations in the most efficient manner
- Partner in planning of GTM programs of various initiatives at the circle
- Follow the governance of weekly updates, monthly planning, market visits to enable the circle
- Scheduled meetings with circle Marketing head/ teams to ensure alignment with and achievement of company objectives

Pick-up best practices from other circles and execute for own circle wherever relevant

**Vodafone Idea Limited** (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

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