Brand Strategist
7 months ago
**Key Responsibilities**:
- **Brand Development**: Develop and execute comprehensive brand strategies that align with the company's vision, values, and objectives. This includes defining brand positioning, messaging, and visual identity across various channels and platforms.
- **Market Analysis**: Conduct thorough market research and analysis to identify industry trends, consumer insights, and competitive landscapes. Utilize data-driven insights to inform branding decisions and optimize brand performance.
- **Strategic Partnerships**: Collaborate with internal teams and external partners to identify strategic brand partnership opportunities that enhance brand visibility, drive revenue growth, and expand market reach.
- **Content Creation**: Oversee the creation and production of high-quality branded content, including marketing collateral, social media assets, and promotional materials. Ensure consistency and coherence in messaging and brand representation across all touchpoints.
- **Brand Activation**: Develop and implement creative brand activation campaigns and initiatives to engage fans, build brand affinity, and drive audience participation before, during, and after sporting events.
- **Performance Monitoring**: Establish key performance indicators (KPIs) to measure the effectiveness of brand strategies and initiatives. Monitor and analyze performance metrics regularly to identify areas for improvement and optimization.
- **Cross-Functional Collaboration**: Collaborate closely with cross-functional teams, including marketing, communications, digital media, and sponsorship, to ensure alignment and integration of brand strategies with overall business objectives.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's degree preferred.
- Proven experience (5+ years) in brand management, marketing, or related roles, with a focus on sports industry preferred.
**Work Hours: 6 days a week**
**Location: NSP, Pitampura, New Delhi (work from office and field meetings)**
Contract length: 6 months
**Salary**: ₹20,000.00 - ₹40,000.00 per month
**Experience**:
- total work: 2 years (preferred)
**Speak with the employer**
+91 9311593910
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