Content Strategist
6 months ago
Job Description:
Key Responsibilities and Accountabilities (KRAs):
1. **Content Planning**: Develop a comprehensive content strategy aligned with company goals and target audience preferences.
2. **Website**: Create engaging blog posts, articles, and content to drive organic traffic and enhance user experience.
3. **Social Media (Complete Ownership)**: Manage all social media channels, including content creation, publishing, and community engagement, to increase brand awareness and drive engagement.
5. **Promotional Newsletters**: Develop compelling newsletters to promote company updates, product launches, and industry insights to subscribers. Implement strategies to increase that subscriber base.
6. **Ad Campaigns**: Spearhead paid campaigns with the team to create impactful campaigns across Linkedin and Google to increase brand visibility and generate leads.
7. **Event Collaterals**: Create captivating content for sponsored & private events, including backdrops, brochures, standees, presentations, and videos, to support the marketing initiatives.
8. **Product Knowledge Hub**: Optimize product-related content for search engines to improve visibility and understanding to drive organic traffic to the website.
9. **Pitch Decks**: Collaborate with the sales team to develop persuasive pitch decks and presentations to support sales and business development efforts.
**Requirements**:
- Bachelor's degree in Marketing, Communications, or related field. A Master's degree is an added advantage.
- Minimum of 2 - 3 years of experience in SaaS marketing, with a proven track record of content creation, management, and growth.
- Strong understanding of SEO principles and experience with SEO writing.
- Excellent copywriting and editing skills with a keen eye for detail.
- Proficiency in content management systems (CMS) and social media management tools.
- Creative thinking and ability to generate innovative ideas for content creation.
- Strong project management skills with the ability to multitask and meet tight deadlines.
- Excellent communication and interpersonal skills.
Why Join Us:
- A place where you can own your creativity.
- Opportunity to work at a fast-growing cutting-edge AI technology company in the contact center industry.
- A collaborative and dynamic work environment with room for growth and career advancement.
If you are passionate about content marketing and want to make an impact in a fast-growing AI company, we want to hear from you
**Salary**: ₹600,000.00 - ₹700,000.00 per year
Schedule:
- Day shift
- Monday to Friday
**Experience**:
- total work: 1 year (preferred)
Ability to Commute:
- Andheri, Mumbai, Maharashtra (required)
Ability to Relocate:
- Andheri, Mumbai, Maharashtra: Relocate before starting work (required)
Work Location: In person
**Speak with the employer**
+91 9637836778
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