Trade Marketing Associate
7 months ago
**Key Responsibilities**:
- **Develop and Implement Trade Marketing Strategies**:
- Formulate comprehensive trade marketing plans aligned with the hospital's overall marketing objectives.
- Identify key target audiences and create segmented strategies to reach diverse market segments effectively.
- **Collaborate with Internal Teams**:
- Work closely with the marketing, sales, and medical teams to align trade marketing initiatives with overall business goals.
- Ensure seamless communication and coordination to maximize the impact of campaigns.
- **External Partnerships and Alliances**:
- Establish and nurture relationships with external partners, including pharmaceutical companies, insurance providers, and other healthcare organizations.
- Negotiate and manage partnerships to enhance the hospital's market presence.
- **Event Planning and Execution**:
- Plan and execute trade shows, exhibitions, and other promotional events to showcase Mediversal Hospital's services.
- Coordinate logistics, branding, and promotional activities for events.
- **Market Research and Analysis**:
- Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
- Analyze data and generate insights to refine marketing strategies.
- **Budget Management**:
- Manage the trade marketing budget efficiently, ensuring cost-effectiveness and optimal resource allocation.
**Qualifications**:
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 5 years of experience in trade marketing, preferably in the healthcare sector.
- Proven track record of successful trade marketing campaigns and partnerships.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
**Job Types**: Full-time, Permanent
**Salary**: ₹20,000.00 - ₹25,000.00 per month
**Benefits**:
- Cell phone reimbursement
- Commuter assistance
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Yearly bonus
**Experience**:
- total work: 1 year (preferred)
Ability to Commute:
- Patna, Bihar (required)
Ability to Relocate:
- Patna, Bihar: Relocate before starting work (required)
Work Location: In person
**Speak with the employer**
+91 8865985579
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