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Content Strategist

5 months ago

New Delhi, India Syndr Full time

**What you’ll do as a Content **Strategist** at Syndr**:
As a Content Creator, you will play a crucial role in developing and executing a comprehensive content strategy to engage and inform our target audience. Your work will primarily involve creating engaging and informative content across various platforms, including Twitter posts/thread, medium and blog articles, newsletters, announcements, LinkedIn posts.

**Responsibilities**:
Your responsibilities working as a content creator may include these:
**Twitter Threads**:

- Create compelling and informative Twitter threads to engage our followers and increase brand visibility.
- Research and stay up-to-date with industry trends, market developments, and relevant news to provide valuable insights in your threads.
- Collaborate with the marketing team to align the content with our overall marketing goals and campaigns.

**Articles**:

- Write well-researched, high-quality articles on topics related to cryptocurrency derivatives, options, futures, and perpetuals.
- Generate captivating headlines and introductions to attract readers and encourage them to explore the full article.
- Conduct thorough research to ensure accuracy and provide valuable information to our audience.

**Newsletter**:

- Develop a newsletter to keep our subscribers informed about the latest updates, market trends, product launches, and educational content.
- Collaborate with various teams within the company to gather relevant information and ensure timely delivery of the newsletter.
- Create visually appealing and engaging content for the newsletter, including charts, infographics, and other visual elements.

**Announcements**:

- Craft clear and concise announcements to communicate important updates, new features, and regulatory changes to our user base.
- Ensure consistency in tone and messaging across different announcements, maintaining a professional and informative style.
- Collaborate with the marketing and legal teams to ensure compliance with relevant regulations and guidelines.

**LinkedIn Posts**:

- Develop engaging and informative posts for our LinkedIn page to expand our professional network and enhance our brand presence.
- Share valuable insights, industry news, and thought leadership content to position our exchange as a trusted authority in the field.
- Utilize relevant hashtags and engage with the LinkedIn community to foster discussions and increase visibility.

**Requirements**:

- Proven experience as a Content Creator, Copywriter, or similar role, preferably within the cryptocurrency or fintech industry.
- Strong passion for the cryptocurrency industry and knowledge of crypto derivatives—options, futures, and perpetual.
- Excellent written and verbal communication skills, with the ability to adapt your writing style to different platforms and target audiences.
- Proven experience in creating engaging and informative content, such as Twitter threads, articles, newsletters, announcements, and LinkedIn posts.
- Familiarity with social media platforms, including Twitter and LinkedIn, and a solid understanding of their best practices.
- Ability to conduct thorough research and stay up-to-date with industry trends and developments.
- Attention to detail and commitment to delivering high-quality, error-free content.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines.

**You will stand out if**:

- You have a strong track record of creating viral or highly shareable content that has generated significant engagement and brand awareness.
- You have experience with SEO best practices and content distribution strategies
- You possess knowledge of cryptocurrency derivatives trading platforms and can effectively communicate complex trading concepts in a clear and accessible manner.
- You have a strong personal brand and a demonstrated ability to build a dedicated following and engage with an online community through your own content channels or platforms.
- You have strong analytical skills and the ability to measure and interpret content performance metrics to make data-driven decisions and optimize content strategies.

**Values & How we work?**:
The entire crypto space doesn't just move fast but is constantly accelerating. It’s hard building a DeFi product — it’s 24/7, 365 days a year, markets do not close, the ground beneath you can shift, assumptions can and do fail & risk of burning out is real.
- We take our product + brand very seriously.
- If we see even a small flaw in our product, we always ask ourselves - **Why isn't this perfect?**
- All members have perpetual autonomy to fix anything broken that we notice, and we do not wait for someone else to tell us what to do.
- Take extreme ownership of everything we do
- If the team fails, everyone fails, so prioritize and execute.
- We think long-term, set big goals, and communicate with clear directions and goals to achieve them. Everyone must understand not just what they