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Gm Marketing
3 weeks ago
Opening: 1 Nos.- Job ID: 50135- Employment Type: Full Time- Reference:
- Work Experience: 8.0 Year(s) To 15.0 Year(s)- CTC Salary: 25.00 LPA TO 30.00 LPA- Function: Marketing / Advertising / MR / PR- Industry: Real Estate/Property- Location:
- Bengaluru/bangalore
Posted On: 24th May, 2023
**We are having an urgent opening for the position of** GM** **Marketing **for a reputed Real Estate company at the** Bangalore (Kalyan Nagar) **location.
This position will be expected to provide Brand & Marketing Communication support within the organization, and actively participate in the organization’s strategy, communications, and brand management as well as events and activations. The position will be responsible for internal and external communications, liaising with both internal and external stakeholders in implementing the company's marketing vision.
**Key Responsibilities**:
- Developing and executing a results-driven, **multi-platform brand, and communications strategy for the Company, both at the corporate & business vertical levels.**:
- Formulate **marketing communication** plans in line with the** business strategy** in close coordination with senior management & business teams.
- **Design and coordinate advertising campaigns** and key brand initiatives to build saliency and awareness across offline and online media.
- **Effectively manage all brand communication touchpoints for external and internal purposes including marketing collaterals, corporate presentations, website, social media, blogs, etc.**:
- Build brand thought leadership with a strategic communication roadmap and develop signature properties for the brand in collaboration with Research, PR, and Business Marketing teams.
- Create brand guidelines adherence framework for consistent brand look ‘n’ feels across business lines.
- ** Good understanding of Media planning &** **execution across ATL & BTL media.**:
- Set up, update, and monitor the marketing communications calendar and event plans.
- Build brand preference and equity amongst key target audiences including employee and external stakeholders.
- **Manage brand marketing spending and closely work with vendors and agencies for optimal brand ROIs.**
**Support stakeholder communications**:
- Drive the creative team comprising designers and copywriters to develop and implement best-in-class stakeholder communications (real estate developers, brokers, property buyers, media, industry chambers, etc.) - mailers, reports, social media posts, etc.
- MBA in Marketing with 4-8 years of experience on the brand or agency side.
- A thorough understanding of the dynamics of communications, media, and digital marketing.
- Exposure in the B2C industry or Real Estate services company would be preferred.
**Key Skills**:
- Brand Management
- Branding
- Marketing
- Direct Marketing
- B2b Marketing
**Company Profile**:
Company is India’s leading PropTech company and advisory firm offering technology driven and cutting-edge solutions to homebuyers, developers and channel partners across major real estate segments in India & GCC.Spearheading the transformation of the Indian real estate growth, It is the brainchild of IIT alumni. By fortifying India’s dominant real estate presence.experienced leadership and management team enables it to anticipate and adapt to challenging market trends and economic environment.Amongst the top 3 retail broking firm in India,It has 900+ employees in 30+ offices in India and 3 offices in GCC. With over 5,500 Crores worth of transaction value in projects across India and GCC and over 15,000 empanelled brokers, it has managed to serve 5.5+ lakhs happy homebuyers.
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