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Am -offline Marketing

4 weeks ago

Mumbai Maharashtra, India Porter Full time

Department
- Customer Growth & Engagement
- Job posted on
- Apr 04, 2024
- Employee Type
- Permanent
- Experience range (Years)
- 2 years - 5 years

**Porter: Creating Impactful Journeys**

At Porter, we're not just passionate about improving productivity; we're on a vision to Moving a billion dreams one delivery at a time. We empower businesses, both large and small, to optimize their operations and unleash unprecedented growth in their core functions. Join us in pioneering the future of last-mile logistics, one that's poised to disrupt the industry and redefine the way we think about transportation.

**Why Porter?**
- Industry Leadership: As the fastest-growing leader in last-mile logistics, we have a pan-India and International presence with operations spanning multiple cities. With a fleet size exceeding 750k driver partners and 15 million customers. Porter is at the forefront of this dynamic and rapidly expanding sector.- Cutting-Edge Technology: Our industry-best technology platform has garnered over $150 million in investments from renowned backers, including Sequoia Capital, Kae Capital, Mahindra Group, LGT Aspada, Tiger Global, and Vitruvian Partners. We leverage technology to drive efficiency, innovation, and unparalleled service.- Ambitious: We're not just solving problems; we're addressing a massive challenge and going after a market with a valuation surpassing $50 billion USD. Our ambition extends beyond last-mile delivery; we aim to disrupt all facets of logistics, including warehousing and LTL transportation.
- Thriving Community: Join a community of passionate individuals who are committed to doing the best work of their lives. At Porter, we value the spirit of collaboration, innovation, and embracing challenges head-on.

**Be a Part of Something Extraordinary**:
If you're ready to make an impact, be at the forefront of innovation, and embrace the challenges and opportunities of a fast-paced work environment, Porter is the place for you. We're not just building a brand; we're creating a household name in transportation. Join us and be part of the revolution - where every day is an opportunity to redefine what's possible.

Experience : 2-4 years of experience

**About the role**

**Roles and responsibilities**:
- Driving penetration and brand awareness by finding innovative & cost-effective ways- Develop & execute on ground marketing campaigns across different offline channels while driving customer acquisition- Innovate and develop new strategies with clear action plans & outcomes to expand and diversify opportunities for revenue growth- Plan the regional ATL / BTL activation along with the team and ensure implementation across the zones- Ensure onboarding of vendors and handle the entire operational activity as per the project requirement- Generate and compile reports of the campaigns w.r.t. lead generation, install conversions, etc and documenting all the campaigns- Conceptualizing marketing campaigns and building relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle- Staying current with emerging opportunities in the terms of reach out methods (Content, design, communication channel/tools) & drive marketing automation- Deep interest in insight mining and leveraging learnings to solve problems- Degree in Communications, Marketing, or related field. Should have good oral & written communication skills- Excellent command of the English language, knowledge of other regional languages would be a plus- Proven attention to detail
- Ability to work independently in a fast-paced environment to drive both strategy and ground execution

**Functional Competencies**:
- Analytical skills: Mandate for tracking, sharing & analyzing key data metrics- Prior experience with marketing tools like WebEngage/MoEngage/Hubspot is an added advantage.- Ability to meet deadlines, prioritize work, handle changing priorities with use of judgment- Dynamic, self-starter and highly motivated individual who would like to work in an intellectually & professionally challenging environment and can contribute in building up the fastest growing logistic startup in India
- Ability to work collaboratively with teams and across communication channels

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