Activation Marketer

2 months ago

Bengaluru, India 3M Full time

**Job Description**:
Roles and Responsibilities:

- Responsible for various marketing activities for a brand, product and/or channel.
- Defines and coordinates execution of market/ customer analysis and reports on findings to guide business decisions.
- Implements marketing tactics around product, channel, pricing and promotions and execute efforts identified on the marketing plan.
- Leads projects as well as initiatives to ensure the overall growth and branding strategy. Works under mínimal supervision
- Responsible to drive the marketing objectives for the portfolio/commodity across customer segments in India.
- Responsible for driving achievement of Sales, OLCG, Pricing, GM targets for the portfolio.
- Responsible to drive upgradation and penetration of Growth Vector products
- Work closely with area portfolio and campaign leaders to develop/activate marketing campaigns for the portfolio in India.
- Work closely with the Sales, Scientific Affairs, Clinical Specialist, Application Engineering teams to execute the marketing campaigns in India.
- Work closely with integrated marketing team to execute digital demand generation projects and meet defined KPIs.
- Enable sales team with right tools and assets for creating and closing opportunity pipeline.
- Gather voice of customer, competitive intelligence as necessary to generate insights about market trends.
- Periodic field working to have direct interaction with customers and gather market intelligence.
- Support execution of artwork revisions, QIPs with PMSOs, customer engagement events, trainings.
- Comply and adhere to all ethics and compliance requirements of 3M

Qualifications:

- A Bachelor/Master level university/college degree in Marketing or Business Administration is preferred.
- A minimum of 3-6 years relevant working experience in medical device/wound care product/surgical consumables is preferred.
- Excellent ability to communicate in written and spoken English.
- Knowledge of relevant software tools like MS Excel, MS PowerPoint

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

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