Performance Marketer
6 months ago
**Job Description: Performance Marketer (Meta)**
**Job Location: Goregaon (Bangur Nagar)**
**Experience: 1-3 Years**
**Key Responsibilities**:
** Advanced Campaign Management**:
**Design and execute Facebook and Instagram ad campaigns.**
**Leverage various ad formats and creative strategies for optimal engagement.**
**Monitor, analyze, and optimize campaigns for ongoing improvement.**
**Conduct A/B testing for effective ad components.**
**Utilize retargeting and lookalike audiences for extended reach.**
**Stay aligned with the latest Meta platform updates and guidelines.**
** Content Strategy and Identification**:
**Identify high-performing content based on data analysis for content creation guidance.**
** Data Analysis and Performance Reporting**:
**Deeply analyze campaign data to measure success against key performance indicators.**
**Provide comprehensive reports with insights and optimization recommendations.**
** Focus on Key Performance Indicators**:
**Closely monitor Return on Ad Spend (ROAS) to ensure efficient use of budget.**
**Track Click-Through Rate (CTR) to gauge ad effectiveness and audience engagement.**
**Keep a tab on Cost Per Mille (CPM) to understand the cost efficiency of ad impressions.**
** Innovative Strategy Development**:
**Create unique, effective marketing strategies for Facebook and Instagram.**
** Comprehensive Competitor Analysis**:
**Analyze competitors’ Meta ad strategies and content delivery for strategic insights.**
** Targeted Budget Management**:
**Implement precise targeting and budget management for maximizing ROI.**
** Collaborative Communication**:
**Work with various teams to ensure marketing alignment and effectively communicate results.**
** Qualifications**:
**Bachelor's degree in Marketing, Business, or related field.**
**1+ years of experience in Facebook (Meta) advertising.**
**Proven success in campaign management on Meta platforms, including a focus on ROAS, CTR, and CPM.**
**Expertise in A/B testing, audience segmentation, and retargeting.**
**Strong skills in content strategy and competitor analysis.**
**Excellent communication and project management abilities.**
** What We Offer**:
**Competitive salary and performance-based bonuses.**
**Opportunities for professional development in a dynamic team.**
**Salary**: ₹25,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
Ability to Commute:
- Bangur Nagar, Mumbai, Maharashtra (required)
Work Location: In person
**Speak with the employer**
+91 8850264687
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