Public Relations Officer

2 weeks ago

Andra, India BusinessLabs Full time

Job brief

We are looking for a Public Relations (PR) Officer to organize and oversee PR activities and

ensure effective communication with other doctors & patients.

As a PR Officer, you should be an organized and cool-tempered professional who is able to

handle a crisis. We expect you to have a creative mind and excellent communication skills. If

you are also confident in your public speaking and project management abilities, we’d like to

meet you. Your goal will be to cultivate a positive Clinic image.

**Responsibilities**:
1. Community Engagement:

- Develop and maintain positive relationships with local communities, businesses,

and organizations.
- Organize and participate in community events to promote dental health

awareness and the clinic's services.
- Edit and update promotional material and publications (brochures, videos, social

media posts etc.)
- Prepare and distribute all marketing related material

2. Media Relations:

- Act as the primary point of contact for media inquiries and establish relationships

with local journalists.
- Draft press releases, articles, and other communication materials to promote

clinic events, achievements, and services.

3. Social Media Management:

- Monitor social media channels for trends, discussions, and opportunities for

engagement.

4. Collaboration with Healthcare Professionals:

- Build and maintain relationships with healthcare professionals, referring

physicians, and other dental practitioners in the area.
- Develop PR campaigns and develop other doctor’s relations strategies

5. Patient Communication:

- Develop strategies to communicate effectively with existing and potential

patients.
- Collect and analyze patient feedback to enhance the patient experience and

address concerns.

6. Event Planning:

- Plan and coordinate promotional events, workshops, and seminars to increase

awareness of dental health and the clinic's services.
- Organize PR events (e.g. open days, Dental camps, etc.) and serve as the clinic’s

spokesperson
- Track outcome of camps and other collaborations and follow industry trends
- Prepare and submit reports related to tie-ups, camps, collaborations, etc

7. Crisis Communication:

- Develop and implement strategies for handling public relations crises, if and

when they arise.

Requirements and skills
- Strong communication ability (oral and written)
- Creativity and problem-solving aptitude
- Ability to work independently and collaboratively in a team environment.
- Familiarity with the local community and cultural nuances.

**Proven experience in public relations, preferably in the healthcare or Dental Industry**

**Salary**: ₹200,000.00 - ₹400,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Joining bonus
- Performance bonus
- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Ability to Commute:

- Andra, Andhra Pradesh (required)

Ability to Relocate:

- Andra, Andhra Pradesh: Relocate before starting work (required)

Work Location: In person

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