Marketing Executive
3 months ago
**Job Title: Marketing Executive**
**Job Summary**:The Marketing Executive is responsible for developing and implementing effective marketing strategies and campaigns to drive brand awareness, attract potential customers, and generate leads. This role involves a combination of creative, analytical, and strategic thinking, requiring collaboration with various teams to achieve marketing objectives.
**Responsibilities**:
**Campaign Development**: Plan and execute marketing campaigns, both online and offline, to promote products, services, or the overall brand. This includes defining target audiences, messaging, and channel selection.
**Market Research**: Conduct market research to identify trends, customer preferences, and competitor activities, and use insights to refine marketing strategies.
**Lead Generation**: Drive lead generation efforts by creating and managing lead generation campaigns, tracking leads, and nurturing potential customers through the sales funnel.
**Analytics and Reporting**: Monitor and analyze marketing campaign performance using relevant metrics and tools, and provide regular reports to management.
**Branding**: Assist in maintaining brand consistency across all marketing materials and communications.
**Budget Management**: Manage marketing budgets effectively to maximize return on investment (ROI) and allocate resources to high-impact activities.
**Qualifications**:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Strong understanding of marketing principles, strategies, and tactics.
- Proficiency in digital marketing tools, platforms, and analytics.
- Excellent communication and interpersonal skills.
- Creative thinking and the ability to generate innovative ideas.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Organizational skills to manage multiple projects and deadlines.
- Previous experience in marketing, advertising, or a related role is a plus.
**Benefits**:
- Competitive salary and potential for performance-based bonuses.
- Exposure to various aspects of marketing, from strategy development to execution.
- Opportunity to work in a dynamic and fast-paced environment.
- Skill development and growth potential within the marketing field.
- Contribution to the success and growth of the company's brand and products.
**Salary**: ₹15,000.00 - ₹25,000.00 per month
Ability to commute/relocate:
- Liluah, Howrah, West Bengal: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Lead generation: 3 years (preferred)
- total work: 4 years (preferred)
- Marketing: 3 years (preferred)
- Education Sector: 2 years (preferred)
**Language**:
- English (preferred)
Work Location: In person
**Speak with the employer**
+91 9875627425
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