Marketing Executive

6 months ago

Howrah, India Motion Howrah Full time

**Job Title: Marketing Executive**

**Job Summary**:The Marketing Executive is responsible for developing and implementing effective marketing strategies and campaigns to drive brand awareness, attract potential customers, and generate leads. This role involves a combination of creative, analytical, and strategic thinking, requiring collaboration with various teams to achieve marketing objectives.

**Responsibilities**:
**Campaign Development**: Plan and execute marketing campaigns, both online and offline, to promote products, services, or the overall brand. This includes defining target audiences, messaging, and channel selection.

**Market Research**: Conduct market research to identify trends, customer preferences, and competitor activities, and use insights to refine marketing strategies.

**Lead Generation**: Drive lead generation efforts by creating and managing lead generation campaigns, tracking leads, and nurturing potential customers through the sales funnel.

**Analytics and Reporting**: Monitor and analyze marketing campaign performance using relevant metrics and tools, and provide regular reports to management.

**Branding**: Assist in maintaining brand consistency across all marketing materials and communications.

**Budget Management**: Manage marketing budgets effectively to maximize return on investment (ROI) and allocate resources to high-impact activities.

**Qualifications**:

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Strong understanding of marketing principles, strategies, and tactics.
- Proficiency in digital marketing tools, platforms, and analytics.
- Excellent communication and interpersonal skills.
- Creative thinking and the ability to generate innovative ideas.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Organizational skills to manage multiple projects and deadlines.
- Previous experience in marketing, advertising, or a related role is a plus.

**Benefits**:

- Competitive salary and potential for performance-based bonuses.
- Exposure to various aspects of marketing, from strategy development to execution.
- Opportunity to work in a dynamic and fast-paced environment.
- Skill development and growth potential within the marketing field.
- Contribution to the success and growth of the company's brand and products.

**Salary**: ₹15,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

- Liluah, Howrah, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 3 years (preferred)
- total work: 4 years (preferred)
- Marketing: 3 years (preferred)
- Education Sector: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

**Speak with the employer**
+91 9875627425

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