Digital Marketing Specialist

2 weeks ago


Howrah, West Bengal, India Bikrimart Services Private Limited. Full time
About Bikrimart Services Private Limited

Bikrimart Services Private Limited is a reputable organization seeking an experienced Digital Marketing Specialist to lead our PPC campaigns.

Job Description

We are looking for a skilled professional with expertise in managing multiple PPC advertising campaigns across various platforms, including Google, Bing, and Facebook. Your primary objective will be to generate maximum leads/conversions within designated budgets while improving Quality Scores and lowering CPCs for all projects.

Responsibilities:
  • Manage and optimize Google AdWords campaigns, ads on Facebook & LinkedIn.
  • Create effective PPC ads to match client goals through thorough keyword research.
  • Analyze data and provide weekly/monthly reporting to ensure campaign success.
  • Develop and execute paid search marketing, PPC, display advertising programs to meet traffic & conversion goals.
Requirements:
  • At least 1-3 years of experience in PPC management, preferably at the junior to senior level.
  • Proven track record of managing pay-per-click campaigns and achieving desired outcomes.
  • Strong analytical & writing skills, excellent communication skills, and ability to prioritize tasks.
  • Familiarity with Google Analytics and Google AdWords certification is an advantage.
Desired Skills:
  • Pay Per Click (PPC), Keyword Research, PPC Expert, Search Engine Marketing, SEM.
Compensation and Benefits:

The successful candidate can expect a competitive salary range of ₹8,00,000 - ₹12,00,000 per annum, depending on qualifications and experience, along with additional benefits as per company policies.



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