Field Marketing Executive

5 months ago


Udhana Surat Gujarat, India Smit Agencies Full time

Job Title: Technical Field Marketing Specialist

Overview:
**Responsibilities**:
1. **Technical Expertise**:

- Demonstrate a deep understanding of the company's technical products, solutions, and services.
- Stay current on industry trends, competitor offerings, and emerging technologies to effectively position the company's technical advantages.

2. **Content Development**:

- Create compelling and accurate technical content for marketing collateral, including whitepapers, case studies, blog posts, and technical documentation.
- Collaborate with technical teams to translate complex technical information into accessible and engaging marketing materials.

3. **Event Management**:

- Plan and execute technical events, including product launches, workshops, webinars, and conferences.
- Coordinate logistics, manage speakers, and ensure that technical content aligns with marketing objectives.

4. **Sales Enablement**:

- Work closely with sales teams to provide them with the necessary technical knowledge and tools to effectively communicate with clients.
- Develop sales support materials that highlight the technical advantages of products and services.

5. **Market Research**:

- Conduct market research to identify opportunities, challenges, and trends within the target market.
- Use technical insights to contribute to the development of marketing strategies and campaigns.

6. **Collaboration**:

- Foster strong relationships with both technical and marketing teams to ensure alignment and effective communication.
- Act as a liaison between technical teams and marketing, translating technical details into marketing messages.

7. **Measurement and Analysis**:

- Establish key performance indicators (KPIs) to measure the success of technical marketing initiatives.
- Analyze data and feedback to refine strategies and continuously improve marketing efforts.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Strong technical background with the ability to understand and communicate complex technical concepts.
- Proven experience in technical marketing, preferably in a field marketing role.
- Excellent written and verbal communication skills.
- Ability to work collaboratively and cross-functionally.
- Strong project management and organizational skills.
- Familiarity with marketing tools and analytics platforms.

**Job Type**: Permanent

**Salary**: ₹9,568.23 - ₹15,000.00 per month

Application Question(s):

- EXPECTED SALARY ?

**Experience**:

- total work: 1 year (preferred)

Work Location: In person



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