Social Media Executive

6 months ago


Salt Lake Kolkata West Bengal, India Being Iban Pvt Ltd Full time

**Job Title: Social Media Executive**

Location: Kolkata

Experience: 0 - 6 Months

**Responsibilities**:

- Develop and execute innovative social media campaigns to increase brand visibility and engagement across various platforms such as Facebook, Twitter, Instagram, LinkedIn etc.
- Create engaging content including text, image, and video for social media posts, ensuring consistency with brand voice and style guidelines.
- Monitor social media channels for trending topics, discussions, and competitor activities to identify opportunities for engagement.
- Engage with the audience by responding to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with the marketing team to align social media strategies with overall marketing goals and objectives.
- Analyze social media metrics and performance data to track the effectiveness of campaigns and identify areas for improvement.
- Stay updated on industry trends, best practices, and emerging platforms to recommend new strategies and tactics.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.

**Requirements**:

- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience as a Social Media Executive or similar role, with a strong portfolio showcasing successful social media campaigns.
- In-depth knowledge of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills with a keen eye for detail.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Creative thinking and problem-solving abilities to develop innovative content and strategies.
- Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads) is a plus.
- Passion for staying updated on the latest trends and developments in social media marketing.

**Salary**: ₹12,000.00 - ₹15,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

**Speak with the employer**

+91 8100862029


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