Social Media

4 months ago


Salt Lake Kolkata West Bengal, India Great Media Technologies Pvt Ltd Full time

**Job Summary**:
**Key Responsibilities**:

- **Content Creation & Management**:

- Develop, plan, and execute content strategies across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Create and curate engaging text, image, and video content tailored to each platform.
- Schedule and publish posts, ensuring consistent brand voice and message.
- Monitor and respond to audience interactions, comments, and messages in a timely manner.
- **YouTube Channel Coordination**:

- Identify, research, and reach out to potential guests for our YouTube channel.
- Coordinate and schedule guest appearances, ensuring a smooth process from invitation to post-interview follow-up.
- Collaborate with the video production team to ensure high-quality content delivery.
- Assist in the creation of video content, including scripting and editing when necessary.
- **Analytics & Reporting**:

- Track and analyze social media performance metrics to optimize content strategy and increase engagement.
- Provide regular reports on social media and content performance, including key metrics and insights.
- Adjust content plans based on performance data and trends.
- **Brand Advocacy**:

- Act as a brand ambassador, ensuring that all content aligns with the company's values and branding guidelines.
- Stay up-to-date with the latest social media trends, tools, and best practices to keep our strategies current and effective.
- **Collaboration & Communication**:

- Work closely with the marketing, design, and video production teams to align content efforts with overall marketing goals.
- Maintain open lines of communication with guests, ensuring a positive experience and fostering long-term relationships.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media management and content creation.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills.
- Proficient in content creation tools (e.g., Canva, Adobe Creative Suite) and social media management platforms (e.g., Hootsuite, Buffer).
- Ability to multitask and manage multiple projects simultaneously.
- Experience in video production and editing is a plus.
- Strong analytical skills and ability to interpret data to drive decisions.

**Personal Attributes**:

- Creative thinker with a passion for digital media.
- Detail-oriented and highly organized.
- Strong interpersonal skills and ability to build relationships.
- Self-motivated with the ability to work independently and as part of a team.

**How to Apply**:
**Job Types**: Full-time, Permanent

**Benefits**:

- Flexible schedule
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

Work Location: In person



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