Performance Marketer Executive
3 months ago
**Job description**
**About Lastmile Solutions India Pvt Ltd**:
Lastmile Solutions India Pvt Ltd (LMS) was incorporated in 2013 by industry professionals with more than 120 man years of experience to address the needs of brands operating through small-format retail.
A vast and diverse market like India presents a brand with a multitude of challenges to execute a visibility and branding project. Site selection, format approvals, scheduling production, and ensuring timely implementation within the limited window of the campaign an operational challenges. We have put together a complete ecosystem along with a strong in-house design & execution team along with a technology-enabled production management system to provide pan India service from concept to implementation across small format retail.
As part of our expansion, we have also ventured into retail media space management on behalf of large franchise or company-operated retail operators along with also having our inventory of multi-brand outlets across several categories.
HER is seeking a passionate and data-driven Senior UA Manager to join our dynamic marketing team. As a Performance Marketer, you will play a pivotal role in driving user growth through paid social media and mobile acquisition strategies, while optimizing for cost efficiency and ROI. Your focus will be on attracting new users to our LGBTQIA+ mobile app with a subscription revenue model.
**Key Responsibilities**:
- Develop and execute paid social media campaigns across platforms like Google ads, YouTube, Facebook, Instagram, and other platforms to increase app installs and active users
- Set goals, define priorities, and create a roadmap for your marketing strategies
- Continuously monitor and optimize campaigns to maximize ROI and user acquisition efficiency.
- Have a deep understanding of how your key performance metrics are attributed. Work with analysts to develop better attribution methodologies.
- Use data-driven insights to refine targeting and messaging for various user segments.
- Utilize SQL and pivot functions to extract and analyze data from various sources.
- Track and report on key performance metrics, including ROAS, user acquisition costs, and channel efficiency in dashboards created (from scratch), tracking KPIs and analytics to make data-driven decisions for each channel
- Provide actionable insights to optimize marketing campaigns and drive growth.
- Plan and execute A/B tests to improve ad performance and user conversion rates.
- Stay up-to-date with industry trends and explore innovative marketing strategies to stay ahead in the competitive landscape.
**Qualifications**:
- 2+ years of experience in performance marketing, with a focus on paid social media and mobile acquisition.
- Excellent project management skills, proficiency in Excel with excellent quantitative and analytical skills.
- Knowledge of ad platforms and tools such as Facebook Ads Manager, Google Ads, and analytics tools.
- Excellent communication and collaboration skills.
**Benefits**:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
Ability to commute/relocate:
- Okhla, Delhi, Delhi: Reliably commute or planning to relocate before starting work (preferred)
Application Question(s):
- Are you comfortable with the budget of 25K-35K for this role?
**Education**:
- Bachelor's (required)
**Experience**:
- Social media management: 2 years (preferred)
**Language**:
- English (preferred)
Work Location: In person
**Benefits**:
- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Lead generation: 2 years (preferred)
- total work: 2 years (preferred)
- Marketing: 2 years (preferred)
**Language**:
- English (preferred)
Work Location: In person
Application Deadline: 31/08/2024
Expected Start Date: 23/08/2024
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