Performance Marketing Executive

2 months ago


Delhi Delhi, India TFG Infotech Full time

**Job Title**: Performance Marketing Specialist
**Location**: Okhla, Delhi
**Experience**: 2-3 years

**Job Summary**:
We are looking for a skilled and results-driven Performance Marketing Specialist to join our team. You will be responsible for managing and optimizing digital marketing campaigns across various platforms to maximize ROI, increase traffic, and drive conversions. Your role will involve creating, analyzing, and refining performance marketing strategies.

**Key Responsibilities**:

- Plan, execute, and optimize paid campaigns across platforms like Google Ads, Facebook Ads, Instagram, and others.
- Monitor and analyze campaign performance to ensure KPIs are met (CTR, CPC, CPA, ROAS, etc.).
- Conduct A/B testing on ads and landing pages to improve conversion rates.
- Collaborate with the content, design, and sales teams to create compelling marketing materials.
- Use analytics tools (Google Analytics, SEMrush, etc.) to track and report on key metrics.
- Stay updated with industry trends and best practices.

**Qualifications & Skills**:

- 2-3 years of proven experience in performance marketing, especially in managing paid campaigns.
- Hands-on experience with Google Ads, Facebook Ads, and other ad platforms.
- Strong analytical skills and ability to interpret data to optimize campaigns.
- Knowledge of SEO and SEM best practices.
- Proficiency in marketing tools such as Google Analytics, Google Tag Manager, and any CRM systems.
- Excellent communication and collaboration skills.

**Benefits**:

- Competitive salary based on experience.
- Opportunity for growth within a dynamic team.
- Exposure to a variety of industries and market segments.

**Job Types**: Full-time, Permanent

Pay: ₹10,043.50 - ₹37,793.63 per month

**Experience**:

- Lead generation: 3 years (preferred)
- Performance marketing: 3 years (preferred)

Work Location: In person


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