Associate Inbound Marketing

5 months ago

Noida, India RateGain Full time

**About RateGain**

Founded in 2004 and headquartered in India, RateGain Travel Technologies Limited (NSE,BSE: RateGain) is a provider of SaaS solutions and one of the world’s largest processors of electronic transactions and price points for travel and hospitality. It works in more than 100 countries with its 2,200+ customers—including 8 Fortune500 companies, 23 out of top 30 hotel chains, 25 out of top 30 OTAs, all top 10 car rentals, and some of the largest travel management companies, cruise lines, and airlines—to help them accelerate revenue generation through acquisition, retention, and wallet share expansion.

**What we are looking to hire**

The marketing team at RateGain is undergoing an evolution with a dynamic team and we are now looking to add high performers who can work across the entire buying journey with sales, product and marketing to create experiences using content to impact the end to end purchase journey. We are looking for a passionate, data-driven marketer to understand and create buyer personas, develop buyer journeys, create an engagement calendar across channels to nurture Marketing Qualified Leads to close into customers, in collaboration with sales

**Responsibilities**:

- Create/help to create and manage digital create assets (images, videos, written content, websites, webpages, landing pages, CTAs, other content offers, social media posts, etc.), and use these assets to nurture marketing-qualified leads further in the purchase funnel
- Collaborate with sales, customer success and product teams to align on customer segmentation/personas, audience analysis, and key messaging
- Coordinate webinars, podcasts and events, including pre-event and follow-up communication
- Create programs targeting existing customers to drive renewals and upsell opportunities
- Own daily, weekly, monthly reporting, performance metrics and insights
- Create and implement integrated marketing campaigns that translate marketing objectives and strategies into successful tactics to drive leads to closure and support the overall Brand positioning / strategy
- Design and execute demand generation programs and campaigns to engage and influence our target markets.
- Partner with our external agencies to manage budgets, optimize activity, and drive performance
- Establish closed-loop analytics with Product and Product Marketing Managers to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Take the lead in creating monthly performance reports to highlight wins, areas of improvement and recommendations for future programs.
- Track, report, and analyze program performance, and make strategy and performance recommendations for further improvement

**Competencies (Technical & Soft Skills)**:

- 4-6 years’ experience in building comprehensive inbound or content marketing programs for the Ad-tech industry
- Experience in online marketing with B2B SaaS / B2B technology products is preferred.
- Prior experience in managing popular social media platforms is preferred - LinkedIn, Facebook, Instagram, Tiktok.
- Working knowledge of marketing automation (HubSpot / Marketo/ Pardot) and blogging software (WordPress)
- Excellent communicator and creative thinker, with an ability to use data to inform all decision

**Equal Opportunity Employer**

We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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