Performance Marketing

4 months ago

Hyderabad Telangana, India PepsiCo Full time

Overview:
Hands-on key role to plan, manage, execute and optimize performance marketing campaigns across European markets focusing on key retailers across eGrocery & Pureplay primarily. This role will be responsible for working closely with the eComm commercial lead to understand objectives, priority products and budgets in order to launch campaigns that deliver results.

**Responsibilities**:
Campaign planning:

- Partner with commercial teams to understand objectives, challenges, priorities and budgets
- Conduct forecasting for annual and monthly budgets
- Ensure deployment of best practices in all performance and on-platform search campaigns across markets
- Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
- Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share

Campaign execution:

- Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands
- Keyword Research and Ad Copy Development
- Manage and maintain campaign budgets or spend summaries
- Track and analyze campaign data to achieve business goals
- Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
- Lift & shift learnings across campaigns while planning and delivering the marketing strategies

Reporting and optimization:

- Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
- Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
- Work closely with analytics and data science teams to discover, test data driven ways to optimize performance
- Stay up to date with developments in performance marketing and the competitive landscape

5.0 Key Skills/Experience Required
Identify any differentiating expertise required for success in the role.

Qualifications:
Qualifications/Requirements
- 2-3+ years’ experience working within eCommerce marketing / Shopper Marketing
- Understanding of eCommerce landscape in EU
- Good understanding of PPC/CPC/CPM models
- Good analytical, numerical, and reporting skills but also creative mindset
- Good verbal and written communication with excellent English
- Strong Microsoft Office skills especially Excel & ppt
- Ability to navigate & influence matrix organization from distance - connect with both management team level as well as operational level
- Sense for organizational dynamics, ability to build strong relationships and influence
- Hands-on as well as strategic
- Flawless execution
- Get things done (fast) mindset
- Top analytical skills - finding insights & actions from Data
- Curious, fast learner

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