
Performance Marketing
3 weeks ago
Key Responsibilities
- Develop and execute performance marketing strategies across digital channels including Google Ads, Facebook/Instagram Ads, and other relevant platforms
- Manage monthly marketing budget and optimize spend allocation to achieve target customer acquisition costs and ROAS
- Analyze campaign metrics, conduct A/B testing, and leverage data insights to continuously improve campaign performance
- Collaborate with content and creative teams to develop high-converting ad copies and creatives
- Set up and monitor conversion tracking across channels using Google Analytics and other relevant tools
**Requirements**:
Essential Qualifications:
- 3+ years of experience in performance marketing, preferably in D2C/e-commerce
- Proven track record of managing successful digital advertising campaigns
- Strong analytical skills with experience in data-driven decision making
- Proficiency in Google Ads, Facebook Ads Manager, and Google Analytics
**Desired Skills**:
- Experience in men's wellness, personal care, or related D2C brands
- Knowledge of SEO and content marketing best practices
- Strong communication and project management abilities
- Google Ads and Facebook Blueprint certifications
**Job Type**: Permanent
Pay: Up to ₹900,000.00 per year
**Benefits**:
- Health insurance
Schedule:
- Day shift
- Monday to Friday
**Experience**:
- total work: 2 years (required)
Work Location: In person
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