Performance Marketing

3 weeks ago


Hyderabad Telangana, India Innopark Private Limited Full time

Key Responsibilities
- Develop and execute performance marketing strategies across digital channels including Google Ads, Facebook/Instagram Ads, and other relevant platforms
- Manage monthly marketing budget and optimize spend allocation to achieve target customer acquisition costs and ROAS
- Analyze campaign metrics, conduct A/B testing, and leverage data insights to continuously improve campaign performance
- Collaborate with content and creative teams to develop high-converting ad copies and creatives
- Set up and monitor conversion tracking across channels using Google Analytics and other relevant tools

**Requirements**:
Essential Qualifications:

- 3+ years of experience in performance marketing, preferably in D2C/e-commerce
- Proven track record of managing successful digital advertising campaigns
- Strong analytical skills with experience in data-driven decision making
- Proficiency in Google Ads, Facebook Ads Manager, and Google Analytics

**Desired Skills**:

- Experience in men's wellness, personal care, or related D2C brands
- Knowledge of SEO and content marketing best practices
- Strong communication and project management abilities
- Google Ads and Facebook Blueprint certifications

**Job Type**: Permanent

Pay: Up to ₹900,000.00 per year

**Benefits**:

- Health insurance

Schedule:

- Day shift
- Monday to Friday

**Experience**:

- total work: 2 years (required)

Work Location: In person


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