Digital Marketing Strategist

2 weeks ago

Hyderabad, India X-YUG Technologies Pvt Ltd Full time

Please note that the specific responsibilities and qualifications for the Digital Marketing Strategist position may vary depending on the organization's needs and the scope of their digital marketing initiatives.

**Digital Marketing Strategist Position Overview**:
This role requires a deep understanding of various digital marketing channels, data analysis, and the ability to create effective campaigns that resonate with the target audience.

Key Responsibilities: 1. Strategy Development: Formulate and implement digital marketing strategies aligned with the overall marketing and business goals. Identify target audience segments and outline marketing approaches to reach them effectively.

3. Content Strategy: Collaborate with content creators and develop a content marketing strategy that aligns with the overall digital marketing plan. Ensure content is optimized for SEO and tailored to engage the target audience.

4. Paid Advertising: Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant ad networks. Monitor budget allocation and performance to maximize return on ad spend (ROAS).

5. Data Analysis and Insights: Analyze digital marketing data to track campaign performance, user behavior, and conversion rates. Use data-driven insights to make data-backed decisions and refine marketing strategies.

6. Conversion Rate Optimization (CRO): Identify areas for improvement in user experience and website performance. Implement CRO strategies to optimize conversion rates and achieve marketing objectives.

7. Brand Awareness and Reputation: Develop strategies to enhance brand visibility and reputation online through various digital channels. Monitor online mentions and manage online reviews to maintain a positive brand image.

8. Social Media Management: Oversee social media accounts, create engaging content, and interact with the audience to build brand loyalty and community engagement.

9. Budget Management: Allocate and manage the digital marketing budget effectively across different campaigns and channels to achieve the best possible ROI.

10. Market Research: Stay updated with industry trends, competitors' digital marketing strategies, and emerging technologies. Conduct market research to identify new opportunities and potential growth areas.

11. Collaboration: Work closely with cross-functional teams, including content creators, designers, developers, and sales teams, to align marketing efforts with overall business objectives.

Qualifications and Skills:

- Bachelor's or Master's degree in Marketing, Digital Marketing, Business, or a related field. - Proven experience as a Digital Marketing Strategist or a similar role in the digital marketing domain.
- In-depth knowledge of various digital marketing channels, tools, and best practices.
- Proficiency in data analysis and experience with web analytics tools (e.g., Google Analytics).
- Familiarity with SEO best practices and keyword research tools.
- Experience in managing paid advertising campaigns and platforms (e.g., Google Ads, Facebook Ads).
- Strong analytical and problem-solving skills with a data-driven approach to decision-making. - Excellent written and verbal communication skills.
- Creative thinking and the ability to innovate and adapt to changing digital marketing trends.
- Project management skills with the ability to handle multiple campaigns and projects simultaneously.

**Salary**: ₹800,000.00 - ₹1,000,000.00 per year

Schedule:

- Day shift

Ability to commute/relocate:

- Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Digital marketing: 6 years (preferred)

**Speak with the employer**
+91 9160006748

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